Mustafa Cura, Sales and Marketing Director at Side Crown Hotels (left) with Arzu Harley, Regional Manager of Hotelbeds, Turkey.
Side Crown Hotels gains access to world’s largest distribution of B2B travel trade buyers, with 60,000+ tour operators, points redemption schemes, airlines, and retail travel agents. Over 3,200 beds will be available in both wholesale and retail distribution channels via Hotelbeds and Bedsonline platforms.
PALMA, SPAIN – Hotelbeds has announced a new long-term strategic partnership with Side Crown Hotels, the Turkish hotel group.
Building on over 8 years of working together, the recently renewed partnership takes the form of a preferred agreement that will provide Hotelbeds with exclusive access to Side Crown Hotels’ portfolio of more than 1,440 rooms and 3,200 beds across four hotels in Antalya, Turkey.
This partnership extension will provide Side Crown Hotels with distribution access to more than 60,000 travel buying B2B intermediaries around the world that use the Hotelbeds platform, including tour operators, airlines, points redemption programs, retail travel agents, and loyalty & points redemption plans from more than 140 source markets.
As part of this new agreement Side Crown Hotels, who already has wide brand recognition and distribution in the German market, will now widen their reach to 140 source markets globally.
The agreement provides Side Crown Hotels with distribution via both the wholesale and retail distribution channels of Hotelbeds, which operate under the ‘Hotelbeds’ and ‘Bedsonline’ brand names respectively.
Side Crown Hotels’ properties are all 5-star, all-inclusive concept and family friendly.
Arzu Harley, Regional Manager of Hotelbeds, Turkey, comments: “We are very excited and pleased to confirm that a strategic partnership has now come into effect with our long-standing partner, Side Crown Hotels.
“Today’s news reflects our long-term commitment to Turkey, and demonstrates the confidence that Side Crown Hotels places in our business-to-business bedbank to access non-domestic bookings and incremental reservations from high-value guests that book via channels such as travel agents, tour operators, airlines and points redemption schemes – all of whom on average book further in advance, pay more, cancel less, stay longer, spend more in-destination, and come back more often.”
Mustafa Cura, Sales and Marketing Director at Side Crown Hotels, added: “We are very excited to extend our relationship with Hotelbeds. We still have ambitious plans to grow further and extend our reach to more international markets, and Hotelbeds is the right partner to do so. Today’s news forms part of a strategic plan and we look forward to working with Hotelbeds as we not only grow overall bookings together, but more importantly grow high-value bookings from guests that are more profitable.”
Tatiana is the news coordinator for TravelDailyNews Media Network (traveldailynews.gr, traveldailynews.com and traveldailynews.asia). Her role includes monitoring the hundreds of news sources of TravelDailyNews Media Network and skimming the most important according to our strategy.
She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.
