PALMA (SPAIN) - Hotelbeds has provided an update on the average number of nights booked with its hotel partners via its network of over 60,000 travel trade buyers globally.
As part of Hotelbeds’ commitment to provide hoteliers with high-value guests, the company has confirmed today that over 50% of its bookings are for four or more nights – with 24% staying seven nights or more.
Hotelbeds is committed to delivering the highest quality of incremental bookings to its hotelier partners via its network of over 60,000 travel agents, tour operators, airlines, and loyalty point schemes from over 140 source markets globally.
Reservations via B2B travel buyers tend to offer a higher proportion of non-domestic and long-haul travellers, who in turn offer hoteliers incremental guests that – in addition to staying for longer on average – book further in advance, cancel less, stay longer and spend more in destination.
At a global level, over 60% of bookings made via Hotelbeds are derived from non-domestic source markets, with some high-demand destinations registering a much greater percentage of international guests.
Carlos Munoz, Hotelbeds Managing Director commented: “Hoteliers place significant value on guests who stay more nights, not just because more nights means more revenue – but because it increases their margins, as these guests tend to be from non-domestic long haul markets and that means that on average they book further in advance, cancel less, spend more in-destination and come back more often.
“So, I am very pleased to be able to confirm than more than 50% of our bookings are now for at least four nights with 24% staying seven nights or more.
“As our business continues to grow its base of high-value B2B buyers – of which we have over 60,000, including travel agents, tour operators, airlines and points redemption schemes – we hope to be able to increase further still the average length and value of a booking for our hotel partners.”