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Hotelbeds launches The Green Hotels Programme to support sustainable tourism

Hotelbeds is launching a new initiative to identify, highlight and promote sustainable accommodation within its hotel portfolio. Over 15,000 properties are already part of The Green Hotels Programme and are available to more than 60,000 B2B travel buying partners worldwide. Additionally, Hotelbeds announces it has become a full member of the Global Sustainable Tourism Council (GSTC).

PALMA, SPAIN – Hotelbeds has announced the launch of The Green Hotels Programme, a turn-key solution to bring Hotelbeds and its partners to the green economy and accelerate the transition of the travel industry towards sustainability.

In order to focus on establishing a more responsible and sustainable business model, Hotelbeds now has over 15,000 properties within its portfolio certified as sustainable.

These hotels will now be easily identifiable to the more than 60,000 travel trade client partners of Hotelbeds and Bedsonline – including travel agents, tour operators, airlines and point redemption schemes – via this new green filter that will include details of certifications and offer tags.

As part of this initiative, Hotelbeds can confirm that it has become a full member of the Global Sustainable Tourism Council (GSTC), the leading global authority in setting and managing standards for sustainable travel & tourism.

To certify over 15,000 properties as sustainable, Hotelbeds has partnered with global sustainability certification companies to identify fully certified hotel properties following the criteria of the Global Sustainable Tourism Council (GSTC) for hotels.

The criteria are organized around four main themes: effective sustainability planning, maximizing social and economic benefits for the local community, enhancing cultural heritage, and reducing negative impacts on the environment.

Gareth Matthews, Marketing, Communications and CSR Director, at Hotelbeds said: “As the leaders in our sector, we have a clear responsibility to demonstrate to our stakeholders that we operate a responsible, transparent business model and that we take very seriously the environmental impact we have, alongside our commitment to economic and social development around the world. This new project responds to the very real demand that already exists amongst many environmentally conscious travelers, and we will provide simple and effective tools for our travel trade clients to make green choices effortlessly, driving and accelerating change.”

Hotelbeds takes Corporate Social Responsibility very seriously. The company is focused on and committed to environmentally and socially sustainable business practices that recognize the short and long-term concerns of its stakeholders, whilst integrating sustainability and accountability into the business.

As such in 2019 Hotelbeds published its first annual Corporate Sustainability report, which can be accessed via the Corporate Sustainability section of the company’s website.

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Tatiana is the news coordinator for TravelDailyNews Media Network (traveldailynews.gr, traveldailynews.com and traveldailynews.asia). Her role includes monitoring the hundreds of news sources of TravelDailyNews Media Network and skimming the most important according to our strategy.

She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.

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