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Hotelbeds signs partnership with Turespana to attract high value US travellers

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The campaign will leverage Hotelbeds’ leading position in the US outbound market to drive significant incremental volumes into Spain by focussing on four key elements - Green Spain, Andalusia, the Canaries and the Balearics, encouraging travellers to add the destinations to their bucket lists for when restrictions are lifted.

PALMA, SPAIN – Hotelbeds,  the world’s leading bedbank, has announced its first ever partnership agreement with Turespana, Spain’s national tourism board, designed to capitalise on Hotelbeds’ leading position in the US outbound market to drive significant incremental volumes into Spain - historically its top selling destination worldwide.

In what is being seen as an incredible opportunity to create a dynamic partnership, the campaign will be targeted at US travel advisor partners that work with Hotelbeds’ retail distribution brand, Bedsonline, and will promote four of Spain’s most loved gems – Green Spain, Andalusia, the Canaries and the Balearics.

US travel advisors will receive a multitude of inspirational ideas, deals and promotions designed to encourage visitors to add Spanish destinations to their wish lists for when safe travel is possible. 

Gareth Matthews, Global Marketing & Communications Director at Hotelbeds, said: “As a Spanish based company, it is an honour to partner with Turespana. Spain has historically been Hotelbeds number one selling destination worldwide and our market leading position in the US outbound market ensures we are well positioned to capture significant incremental volumes from this high value market when the time is right. Working together with Turespana represents an incredible opportunity that we are confident will be the start of a long term, fruitful partnership.”

Jose Manuel de Juan, North America Director at Turespana, said: "It is very important for us to reach out to the travel consultants and keep them both well informed and inspired so that they can offer Spain to their clients with the confidence that they are satisfying all their travel needs. And in the current circumstances, it is also important for us to show our support to all the members of the travel community.

“Our partnership with Hotelbeds will give us a very efficient way to do that as well as a help to inspire and encourage travel planning, as we wait for the moment to go back to Spain.”

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