Zingle doubled hospitality customers in 2016.
CARLSBAD, CALIF. – Hyatt, Wyndham and Hotel Del are among the hundreds of hotels using Zingle to increase revenue, efficiency and guest satisfaction. Hotels are using Zingle, a two-way, business-and-customer communication software platform, to engage with guests in a real-time and personalized way through text messaging. In 2016 alone, more than 600,000 unique hotel guests exchanged messages with hotels using Zingle.
"Guests don't want to download an app or create another account just to communicate with a hotel," says Ford Blakely, chief executive officer and founder of Zingle. "Talk to them how they're already talking to everyone else – via text. Speed and quality of customer responses are imperative in hospitality and directly impact the guest experience and operational efficiency."
With a 98 percent open rate[1], text messages are a quick and easy way to communicate with guests before, during and after their stay at a property. Hotels use Zingle in a variety of ways: to increase guest engagement and loyalty and for back-of-house operations. From dining reservations and room service, to tee times and spa appointments, Zingle gives hotels an easy way to communicate with guests, which results in faster service. Messages can also be translated in 90 languages so hotels can easily communicate with international guests. Once guests leave a property, hotels can send a quick survey or a direct link to their review sites, which results in insightful feedback and quality reviews of their properties.
Zingle is the exclusive messaging partner of Amadeus' HotSOS. Zingle's integration with HotSOS improves customer service for hotels and allows all guest management to be hosted on one platform. With the combination of Zingle and HotSOS, hotels are reducing unnecessary delays and wait times, providing personalized communication and increasing engagement. In addition, the platform integrates with SMS, Facebook Messenger, email, Twitter, LINE and WeChat, so that guests can message hotels using the application of their choice.
This January, the Hotel Electronic Distribution Network Association (HEDNA) selected Zingle as one of the top eight innovative technologies to present during the HEDNA North American Distribution Conference in San Diego.
[1] "SMS Marketing Wallops Email with 98% Open Rate and Only 1% Spam." Mobile Marketing Watch. August 2014.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
