The travel industry seems to provide a base rate of pay and then make money from additional features that customers can purchase. Flights start out cheaply and then become more expensive as seat reservations, extra luggage, and transfers are added. Customers seem to benefit from promotions in reverse. But is there a way the travel industry could lean into sales promotions – like the online casino industry does – to attract more customers?
As the range of casino promotions show, there are many ways that online casino sites aim to attract and keep customers through marketing strategies. For instance, customers could expect to experience a deposit bonus such as a cashback or reload bonus for money they deposit into the site, free spins once they have staked money on a slot game, or no-deposit bonuses, which require nothing upfront from the customer. These promotions help to attract customers to one site over their competitors. With the deal sweetened with a bonus, potential customers are more likely to then see what the site has to offer.
The travel industry itself utilizes bonuses and sales promotions in a similar way. From AirBnBs to package holiday providers, bonuses are frequently deployed as a way of enticing customers to then look at a site or consider a travel provider. The main promotion the travel industry plugs is the ability to book in advance to save money. This is almost antithetical to the way casino sites use bonuses. Bonuses for casinos are very ‘in the moment’ and allow customers to try something immediately and test a site before they fully commit. Travel promotions often allow customers to benefit from a lot of forward planning.
For instance, AirBnB providers with a flexible cancellation policy tend to do better. While not strictly a promotion, this does offer an ability for customers to make a purchase and then consider whether it would be suitable later. Those without flexible cancellation policies may end up being immediately rejected and not considered to any degree. Other providers offer discounts for longer stays, which may entice customers who are looking to benefit from a longer holiday. This saves effort and money for the host and entices travelers who are searching for more permanence in their holiday.
The travel industry could learn from the way the online casino industry provides its customers with bonuses and promotions. Frequent trips could be better rewarded, recommending a friend could be compensated, and travelling at off-peak times could also be incentivized. Taking this inspiration from the online casino industry could lead to an increase in those booking travel and accommodation.
The travel industry’s road to success may involve a heavier reliance on promotions. Though, staycations in the UK have seen an increase in bookings, with many people struggling to find somewhere to stay – so there may be no need there. The online casino industry’s use of sales promotions as an almost spontaneous strategy could help travel providers entice customers to book getaways and trips abroad that they might not have previously considered in order to spontaneously benefit from the promotion.