The Hospitality Sales & Marketing Association International (HSMAI) will honor Travel Texas with a Silver Adrian Award for digital marketing excellence for the newly designed consumer website, its winning entry in the 63rd annual Adrian Awards, the largest and most prestigious global travel marketing competition.
Travel Texas worked with Simpleview, as subcontracted by Proof Advertising, to redesign the company’s website, TravelTexas.com, which debuted in February 2019. The website redesign resulted in a site that is user-friendly with a CMS and a content hierarchy that is cost-effective to expand, update and maintain in an effort to improve the user experience. The designers created a clean, modern interface with striking visuals. From the images to the video headers to the new content, all of the website content inspires the visitor to experience the real Texas. Winning entries will be viewable in the winners’ gallery on the Adrian Awards website.