MADRIS - IFEMA and Spain Film Commission have renewed their collaboration agreement to organise, for the third year running, the monographic section specialising in cinema tourism, FITUR Screen, within the upcoming edition of the International Tourism Fair, FITUR, that will be holding its “Special Tourism Recovery” edition, from the 19 to 23 May 2021, at Feria de Madrid. The agreement was signed today, at an event with the General Director of IFEMA, Eduardo Lopez-Puertas; the President of Spain Film Commission, Carlos Rosado; the director of FITUR, Maria Valcarce, and the vice-president of SFC, Teresa Azcona.
As pointed out by Eduardo Lopez-Puertas “FITUR Screen has become an innovative and effective platform connecting the tourism and movie industries, promoting awareness of this growing tourism segment, business exchanges and proposals for development for both sectors. A segment that has proven to be a powerful tourism promotion tool for increasingly more areas, and which, thanks to SFC’s experience and collaboration, will have in this extraordinary edition of FITUR one of its best events, offering new business opportunities and promoting the return of international tourism activity”.
According to a study by TCI Research, 80 million travellers choose their destination based on movies and television series, and the number of people who travel to a destination after seeing it in a movie or television series has doubled in the last five years.
Screen Grand Tour
Spain Film Commission will be presenting Screen Grand Tour at the upcoming edition of FITUR, a new itinerary where travellers can visit the numerous locations where movies and series were filmed, throughout the entire country, according to Carlos Rosado.
“Screen Tourism is not only a useful tool for tourism, but it is becoming a driving force to generate loyalty to Spanish locations as destination for audiovisual filming. This initiative, promoted from the beginning by SFC, is also an opportunity for the public agents dedicated to promoting the Spanish tourism industry, which is key to economic reactivation”, pointed out Rosado.
According to the President of Spain Film Commission, “the expansive force of the images of audiovisual works filmed in our country contributes to the ranking of the Spain brand and its audiovisual industry”. And “the combination with Screen Tourism closes the virtuous circle of the filming industry in Spain and the activity of the Film Commissions and Film Offices comprised within the Spain Film Commission network".
FITUR Screen will also be backed by Netflix. Since 2016 the leading streaming entertainment service has backed productions throughout Spain, showcasing for spectators of over 190 countries the diversity and richness of regions such as Andalusia, Aragon, Cantabria, Catalonia, Galicia, Canary Islands or Navarre.