RX (Reed Exhibitions), the organiser behind IGTM (International Golf Travel Market) has confirmed that its live event is back for 2021. The first international face to face meeting of the golf travel industry for the past 2 years.
Scheduled to take place from 18th – 21st October 2021 at Celtic Manor in Wales, it is also the first time the event has been held in the UK. Designed to kickstart the business opportunities for this leisure sector post COVID-19, golf tourism is poised to grow by $5.36 billion from 2020-2024.
In a statement, David Todd, Event Manager of IGTM said: “We’re delighted to announce the return of IGTM that we know so many businesses rely on at such a crucial time to help support the bounce back of the golf tourism industry. We have been working closely with our venue partner, the ICC Wales to ensure a safe live event and are looking forward to welcoming the community once again – this is an industry that is a real revenue generator for golf facilities and hosts millions of leisure travellers worldwide, so we look forward to connecting everyone again.”
There are already more than 135 tour operators, travel agents, concierge companies and event planners confirmed from 28 countries including Golfbreaks (UK), Leadingcourses.com (Netherlands) and Women on Fairways (US), with numbers increasing every day. They will meet with similar numbers of the world’s top golf courses, resorts, hotels, tourist boards and DMCs – and delighted to announce the latest confirmed exhibitor is The PGA with 10 of its partner properties will be participating too.
Commenting on their participation, Guy Moran, Head of Property and Development at The PGA said: “The PGA is delighted to confirm its participation at IGTM 2021, where 10 PGA Branded Properties plus The PGA itself will attend this industry leading event. All PGA Branded Properties hope that the event will provide direct value to them as golf travel continues its journey back to a safer and healthier conditions.”
Exhibitors, buyers, and media will join forces for 4 days of pre-scheduled appointments, networking, and the IGTM annual golf tournament.
Host venue to IGTM 2021, ICC Wales, Chief Executive Ian Edwards said: “We are very much looking forward to hosting this much-anticipated event in October, as part of what we hope will be a successful resumption of the meetings industry during the second half of the year. We have been working tirelessly with industry partners and the Welsh Government to ensure we have robust safety protocols in place to facilitate the safe return of conventions of the size and scope of IGTM, and we cannot wait to see delegates coming back to our exceptional meeting spaces. We will continue to be guided by the latest medical advice and Welsh Government guidance, but the pilot events conducted across the UK as part of the Event Research programme demonstrated what we have long advocated – that the events industry is uniquely well placed to reopen safely, and their organised nature means compliance with procedures like Test and Trace is already built into standard practices.”
Commenting at the close of IGTM LINKS 2020, exhibitors and buyers were looking forward to the return of the face-to-face event:
Petra Darmstädter from Hotel Peralada Wine Spa & Golf said: “Digital events shouldn’t replace the physical, face-to-face IGTM meetings as I missed the networking and unscheduled chats. I look forward to this next year in Wales.”
Pascale Despieres from Parcours & Voyages in France said: “We wish all IGTM members and associates the best for the next coming months and we look forward to meeting you all in 2021 in Celtic Manor.”