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Italy tops list of international destinations this Summer, according to Forbes Advisor Survey

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79% of travel insurance purchases for trips from June 1, 2022 through Labor Day are for international trips. Italy is the top international destination for summer travel this year, skyrocketing from #10 in 2021. 

 

It’s been a challenging few years on the road to the “new normal,” and while many vacationers plan to take a downtime detour this summer, concerns about Covid, vacation costs and family finances aren’t yet in the rear-view mirror yet. According to a new Forbes Advisor survey, more than half of summer vacationers have had their summer travel plans impacted for a variety of reasons. 

Key Findings:

  • Costs and Covid impact summer vacation plans. 
  • 54% of summer vacationers we surveyed said the cost of vacation is affecting their summer travel plans. 
  • 50% report that concerns about Covid and their finances were taking into account when planning vacations. 
  • 41% said safety in other countries and available time off work impacted their summer travel plans. 
  • Summer vacation cost cutting for some, splurging for others.
  • Americans planning to take a summer vacation this year said they reduced their original travel budgets by an average of $1,636. 
  • Going to a less expensive destination (45%) is the most popular tactic for trimming costs, followed by taking fewer trips (37%) and traveling shorter distances (35%). 
  • Only 12% of summer vacationers would call their trips “expensive,” while 41% say their vacation price tag is “middle-of-the-road” and 30% classify their trip as “cheap/budget.” 
  • 42% say they’ll spend more on a summer trip this year than last year, with 28% spending less. 
  • Summer vacation trip costs. 
  • Among vacationers buying travel insurance, the average summer trip cost within the U.S. is close to $7,000, with international trips averaging more than $7,600. 

Top summer vacation destinations. 
79% of travel insurance purchases for trips from June 1, 2022 through Labor Day are for international trips. Italy is the top international destination for summer travel this year, skyrocketing from #10 in 2021. 

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