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ITB Berlin: Content Partner at the BESTIVAL on 25 August in Berlin


Futurist Max Thinius and Dr. Marcus Heller, managing director of Dr. Fried & Partner, will present fascinating forward-looking topics and offer exclusive industry insights into the hotel trade live on stage.

ITB on the Road – that is the slogan of the World’s Leading Travel Trade Show as it makes more and more appearances throughout the year. In addition to the main event, which will take place live again in Berlin in March 2023, ITB Berlin is partnering with industry events around the world and is able to present the travel community with events that offer first-class content 365 days a year.

As a content partner of the BESTIVAL, which on 25 and 26 August will gather around 800 national and international travel and MICE industry representatives in Berlin, ITB Berlin will present two specialist sessions on 25 August. The innovative business festival is taking place on the so-called Berlin Campus at various venues in the German capital, including at Kino International, Café Moskau and the Badeschiff, and is organised by VisitBerlin.

“At ITB Berlin it has always been our mission to support the industry 365 days a year“, said David Ruetz, head of ITB Berlin. “Naturally, ITB Berlin in March will as always be the focal point of our activities. At the same time industry members can in future look forward to even more events with a wide variety of formats. The BESTIVAL in two weeks time is an excellent example of this. That is where the travel and MICE industry will be gathering to experience Berlin’s diversity, network and exchange views.“

Exclusive future topics and industry insights into the hotel trade

On 25 August at 1.30 p.m., Dr. Markus Heller from the consultants Dr. Fried & Partner will hold a lecture on ’Data-driven destination and benchmark analyses’ with a particular focus on the hospitality industry. Taking three large German hotel brands as an example, the subject will be how to reduce economic uncertainty with relevant supply and demand data.

At 4 p.m., in his keynote speech entitled ‘The greatest future of travelling’, futurist Max Thinius will talk about how more and more we are able to choose our own values and quality of life again. In his speech he will look at what algorithms, the metaverse, new currencies and other technologies have to do with it, and based on this how we will travel in the future.

At the BESTIVAL aspects of Berlin can be experienced in five segments

The two-day BESTIVAL will highlight a variety of aspects of the capital’s DNA that make Berlin’s flair so unique. A total of five Discovery Worlds – including Berlin Sustainable: Urban Jungle, Berlin Glamour & Lifestyle, Wild Berlin, Art & Music Berlin and Innovative Berlin, will let visitors experience them close up. Numerous panel discussions and lectures offering inspiration are also something to look forward to.

The entire concept and organisation of the BESTIVAL is based on the criteria of the Sustainable Meetings Berlin programme and an ISO 20121-based sustainability strategy.

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