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Japan dominates Thai overseas travel choices this New Year’s Eve

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Tokyo, Osaka and Hokkaido are among the top five trending destinations where Thai travellers usher in another year. Seoul is the most-booked overseas destination for Thai travellers on New Year’s Eve. Chiang Mai is the most popular domestic destination for Thai travellers on  New Year’s Eve with bookings up 90% year-on-year.

THAILAND – For more than a decade, millions of hosts and guests have been forging connections across the globe through travel on Airbnb and this New Year’s Eve, more travelers than ever are doing just that on Airbnb, the leading diverse accommodation and experiences marketplace.

Most popular overseas destinations for Thai travellers
With increased flight connectivity and a growing middle class, more and more Thais are travelling overseas to explore new destinations and new cultures. On New Year’s Eve* holiday, the most booked international destination by Thai travellers based on growth in guest arrivals from last year is Seoul, South Korea.

While Seoul is the most popular, growth of travel to Japan is rising with Tokyo, Osaka and Hokkaido all making the top five trending international destinations for Thai travellers this New Year's Eve*, based on guest arrival growth. Here’s the full list:

  • London (164% growth y-o-y)
  • Shanghai (162% growth y-o-y)
  • Tokyo (87% growth y-o-y)
  • Osaka (70% growth y-o-y)
  • Hokkaido (61% y-o-y)

Most popular domestic destinations for Thai travellers
For those opting to stay home and explore Thailand, the cool mountains of northern Thailand are the most popular this New Year’s Eve with Chiang Mai being the most popular domestic destination for Thai travellers.

Chiang Mai has also experienced the highest growth rate, with bookings up 90% year-over-year. The top three trending domestic destinations for Thai travellers are:

  • Chiang Mai (90% y-o-y growth)
  • Phuket (82% y-o-y growth)
  • Bangkok (64% y-o-y growth)

Most popular destinations in Thailand
Combining both domestic and international Airbnb booking data, it’s clear that the allure of the city and it's large-scale end-of-year celebrations has helped to make Bangkok the most booked Thai destination on Airbnb this New Year's Eve*.

The top five most-booked Thai destinations this New Year's Eve* are:

  • Bangkok
  • Chiang Mai
  • Pattaya
  • Phuket
  • Samui

Trending New Year's Eve Experiences in Thailand
During the peak New Year's Eve** travel season, the top trending Airbnb Experiences booked in Thailand are:

  • Nature (400% y-o-y growth)
  • Food and Drink (253% y-o-y growth)

 

*Based on Airbnb internal data of year-over-year growth in guest arrivals for New Year’s Eve weekend 2019 compared to New Year’s Eve weekend 2018.
**Based on Airbnb internal data of year-over-year growth in Airbnb Experiences booking from 30 December to 5 Jan.

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