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Jovago launches #MyGhana campaign to promote domestic tourism in Ghana

This campaign will run on facebook and twitter.

Hotel booking website, Jovago, has launched the #MyGhana campaign. This is a very innovative social media campaign which kicks off immediately on all of Jovago Ghana’s platforms and gives social media users the opportunity to have pictures of beautiful landmarks from across the country promoted worldwide.

"It is almost unbelievable to see the effects social media has on life these days. In the age of smartphones and advanced technologies, a campaign that is geared towards promoting Ghana’s domestic tourism and hospitality industry as well as showcasing the rich culture and beautiful tourist sites is indeed a great way to expose our otherwise hidden tourist destinations," said Claire Staal, Managing Director of Jovago in Ghana.

She continued by adding that, "Day in- day out, several techniques are employed by various stakeholders in an attempt to bring to bare the rich cultural heritage and beautiful tourist attractions that this country possesses. The #MyGhana campaign is a unique social interactive campaign that harnesses the use of social interaction, creativity and patriotism."

This campaign will run on facebook and twitter. To partake in this project, social media users are just required to take beautiful pictures of any eye-catching monument, landscape or landmark; post them on social media using the hashtag #MyGhana, tag 5 friends and stand a chance to have them promoted by Jovago around the world. Very outstanding posts also stand the chance of winning some great prizes.

“Ghana is beautiful. There are several amazing tourist destinations here. Some are popular, others are not. Unfortunately, many international media tend to show the outside world the dark side of Ghana. A few who showcase our beautiful country also talk about the already popular tourist destinations. However, there are several other wonderful, dazzling and historic destinations in Ghana that are underutilized because many people do not know about their existence. This campaign serves us the right opportunity to change that,” said Bennet Otoo, Public relations Manager at Jovago Ghana.

Since its creation in 2013 and the opening of its first offices in Africa, Jovago has recorded steady growth, with a large inventory list of 25,000 hotels in over 40 African countries and 200,000 hotels worldwide. With its ongoing success, Jovago aims to drive the innovation of its digital services in the hospitality industry in emerging countries.

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