Jumpshot, a marketing analytics firm that analyzes more than 160 billion monthly clicks, released a report in partnership with online travel brand community EyeforTravel that provides unparalleled insight into travel purchase behavior. Where do travel consumers click before they buy? Travel brands need to understand the complexities of the purchase path and make the process as intuitive and straightforward as possible because those that succeed in the race for customer convenience will win the booking.
"Understanding the Travel Consumer's Path to Purchase" provides detailed data and findings from the U.S., U.K., Germany, Brazil and India on what consumers view and with what devices at critical stages in the travel purchase journey. This research will help travel brands follow the consumer from inspiration to final booking.
Jumpshot analyzed clickstream data of more than a quarter of a million travel purchasers across five countries, and EyeforTravel shared original consumer and industry surveys to build a complete picture for travel industry professionals to better understand the entire customer journey-from research to conversion.
The research report details the how, where and why of the decisions people make before they book, and what travel brands should be doing to capture market share.