MEXICO CITY, MEXICO – La Colección Resorts by Fiesta Americana, a collection of distinctive urban and beach resorts located across Mexico and the Dominican Republic, continues to adjust to emerging travel and tourism trends seamlessly. With over 30 properties in its portfolio, the hotelier revamps both its Travel with Confidence and La Colección Rewards programs to safeguard visitors and incentivize travel advisors.
Applying the Insights: The Top Trends the Hotel Brand Continues to Prioritize:
- All-Purpose Travel: What began as a necessity has transformed into a new way of traveling. The possibility of home offices and remote schooling established a new paradigm for travelers, both leisure and business – guests shared that bigger rooms gave the space a more personal and secure touch. At Grand Fiesta Americana Resorts, both Los Cabos and Cancun properties offer family suites with luxurious, all-inclusive experiences perfect for long family stays.
- Wellness and Mindfulness: Travelers are looking to feel at ease. From well-rested nights to continuous self-care, guests continue to prioritize eating well, exercising, and staying at a balanced, mindful state. The hotelier has shared that many guests request special diets to accommodate daily lifestyles – the brand delivers the possibility of following a home diet while living an upscale gastronomic experience.
- Technology: Contactless processes have become a mainstay of the industry in the aftermath of the pandemic. For many guests, the comfort of pandemic-safe digital processes make for a smoother experience. Today, almost 100% of La Colección Resorts by Fiesta Americana’s hotels use digital-welcome methods including pre-arrival registration, self-check-in with tablets located in lobbies, and easier payment features. New wearable options (i.e. bracelets) made of sustainable materials are also being implemented at most resorts, giving guests the option of opening their rooms with these gadgets.
- Hygiene: According to La Colección Resort by Fiesta Americana’s ongoing digital panels, guests’ top priority when choosing a hotel is the presence of trustworthy hygienic protocols endorsed by specialized third parties. The hotelier is consistently innovating its Travel with Confidence program to monitor how international authorities and entities change protocols to create a more secure ambiance for visitors.
“We value our guests’ priorities and desires, it’s our goal to uphold our promise of a harmonious experience and superb service,” said Enrique Calderon, COO of La Colección Resorts by Fiesta Americana. “We have created a feedback infrastructure that allows us to cater to the insights we received from our guests. We implement solutions regularly and our customers’ satisfaction serves as a testament to our efforts and our success in addressing the needs of our guests.”
Travel with Conﬁdence is La Colección Resort by Fiesta Americana’s own insurance program that covers any accidents or illnesses (including COVID-19) during a guest’s stay at any of its properties. As part of this insurance, if a guest test positive to COVID-19 during their stay, the brand offers a special accommodation rate of $10 USD (plus taxes) per night, per person, during their quarantine period. The program underwent updates to accommodate U.S. travelers and announced that the COVID-19 antigen testing available at all city properties now comply with the new travel regulations. At Live Aqua, Grand Fiesta Americana, and Fiesta Americana, this service is complimentary for guests with a minimum 3-night stay.
La Colección Rewards has also enhanced its travel advisors’ program with more benefits, incentives, and rewards. The rewards program is diligently designed for modern-day travel professionals who seek to stay on top of the latest travel trends and provide their clients with the best vacation experience. The updates to the reward program include a Free Nights Benefit. In addition to cash incentives, registered travel agents will receive one free night per booking until Dec. 31, 2022, in resorts throughout the La Colección Resorts by Fiesta Americana brands. Free nights redemption is valid towards one room in single or double occupancy in a standard or basic room category at the selected resort or in resorts from the same brands.