Carrier’s website shows marked improvement in conversions.
SOUTHLAKE, TEXAS – Sabre Corporation and LATAM Airlines, South America’s largest and longest-serving airline, announced the airline’s successful implementation of Sabre’s Select Shopping solutions on the carrier’s website and call center. This implementation is the latest addition to LATAM Airlines’ suite of Sabre tools.
Larger airlines like LATAM can offer a variety of seat types with Sabre’s Branded Fares solution, helping them to compete with low-cost carriers while also enabling the upsell of higher value seats and services. Sabre’s Shopping solutions now power the consistent distribution of LATAM content across all of their channels, with incredible accuracy in pricing and availability down to the last seat.
Since the implementation, LATAM reports its website has experienced close to a 3% increase in passenger booking conversions.
“After several weeks of use, we can confidently say that adding Sabre’s Select Shopping solutions to our suite of tools was a great choice. We are proud to offer our customers a more robust booking experience to better suit their travel needs,” said Ricard Vila, Chief Digital Officer, LATAM Airlines. “We are excited to see such positive results so quickly following the implementation of this new solution. The transition was simple, smooth and completed in less than two months.”
LATAM Airlines has continued to see a gradual recovery of its passenger operations over the last months and increased its weekly operations – both domestic and international.
“At Sabre, we embrace the opportunity that comes along with challenges,” said Ana Maria Escobar, Vice President, Airline Sales for Latin America and the Caribbean, Sabre Travel Solutions. “Our technology can help our partners overcome their biggest obstacles as the business of air travel continues to evolve, particularly when it comes to travelers’ shifting expectations.”
Select Shopping, which comprises Branded Fares and Exchange Shop, provides end-to-end servicing and support, allowing airlines to offer travelers diverse price points and achieve more accurate responses to easily fulfill booking requests. LATAM Airlines also utilizes Digital Connect and Dynamic Retailer, which work in tandem and easily enable future upgrades.
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She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.
