CHARLESTON - TravelBoom and its sister agency, The Brandon Agency (TBA), have released the latest research results from the 13th and 14th editions of their joint study on COVID-19 Travel Consumer Sentiment. The new demographic data collected from nearly 4,000 respondents in October 2021 skewed older, with 63% being 56 or older. Age proved to be a substantial factor for respondents when deciding on travel and planning. As a result, data are in groups by age for these studies.
TravelBoom and The Brandon Agency’s research focuses on these primary areas:
- Current thoughts when considering travel now
- Vaccination status
- Changing travel habits
- Changing expectations & what hotels need to do to succeed today
- When travelers will start to travel again
Results of the study show a new shift in regards to the weight COVID-19 has on travel plans for travelers under age 40, although safety during travel is still a concern, especially for older travelers. Based on study responses, the travelers planning for 2022 want to see the hotels and resorts they travel to address travel concerns, including travel flexibility and guest safety policies.
Data also shows a pending upswing in travel among US residents in the next few years as they plan to travel more than in past years. Overall, the research shows that despite other COVID-
related factors, travelers just want to have fun at their destination. “With updates on COVID-19 and vaccinations continuing to roll out in the news, we know that the most reliable way to gauge what travelers are thinking is to ask them,” said Scott Brandon, CEO of TravelBoom and The Brandon Agency. “We will continue to monitor consumer sentiment and share our findings so that our clients and others in the travel and tourism industry can stay up-to-date on changes as they come.”