“The uniforms of the EL AL crews represent the values of the airline and especially the aspiration to give every customer the feeling of being at home”, said EL AL CEO and President David Maimon.
As part of the renewal process announced by EL AL in anticipation of the arrival of the new Dreamliner aircraft, the ground and air crew uniforms are being redesigned. For this purpose, Fashion Designer Shai Shalom was chosen to lead the process and design the new attire. EL AL will announce the date of presentation of the new Shai Shalom uniforms.
EL AL CEO and President David Maimon said on Tuesday: “EL AL has been the national carrier of Israel for seven decades. Our people who interface directly with the passengers in the air and on the ground are the face of the airline in Israel and worldwide. The uniforms of the EL AL crews represent the values of the airline and especially the aspiration to give every customer the feeling of being at home. Every Israeli passenger recognizes EL AL crews wherever they are in the world, especially at airports around the world. Therefore, we decided to give this important task of designing the new uniforms to a designer who knows how to integrate the needs of those wearing the uniform to perform their jobs in maximum comfort with the EL AL brand values. This is why we chose Shai Shalom, a leading Israeli haute couture designer. We are certain he will appreciate the great symbolism of the uniforms and design new and stylish fashion designs.”
Fashion Designer Shai Shalom said: “Choosing me to be a partner in creating newly designed uniforms for the air and ground crew of the most Israeli airline is a major challenge for me. As a company for whom the past serves as a basis for renewal in the present, with a broad vision toward the future, the air and ground uniforms must embody this design concept, and I am proud to be part of this creative process.”
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