The European Cities Marketing (ECM) Summer School 2017 will take place in the beautiful city of Dresden, Germany, 26-30 August 2017. This 31st edition of the recognised educational programme on the Meetings Industry will provide at least 50 new delegates with the basis and know-how to progress a rewarding career in the sector.
Continuing education and professional training are crucial to face the regular changes of the Meetings Industry. Since 1987, the ECM Summer School is a well-known programme that sets out the background and context of the Meetings Industry with a focus on European and international best practices.
Course content is adapted to staff who are just starting out in the sector and who quickly want to get up to speed, coming from convention bureaux, hotels, PCOs, DMCs, airlines, conference venues, congress centres, convention centres, exhibition centres and suppliers of ancillary and other products.
Students coming to the ECM Summer School will:
- Where to find clients
- How to build a marketing plan and measure the success of your destination
- How to make a bid
What you can get for exhibiting to International Trade shows
- How to work with the press
- How to attract major associations or corporate clients
- How to work with local partners: PCOs and DMCs
- How to work with a team
- How to run an efficient site inspection
- How to build the best RFPs
- Building a strong network of European colleagues
- Social programme and what the hosting destination has to offer
"Last year in Zagreb we celebrated the 30th edition of the ECM Summer School. This school has always been the bridge to a successful career in the Meetings Industry, and has graduated more than 1,600 students - many of whom have gone on to become industry leaders. It's a real pleasure to organise this year's edition in beautiful Dresden" said Bettina Bunge, ECM Vice-President for the Meetings Industry and Managing Director at Dresden Marketing Board.
"Despite tackling up-to-date issues like new technology, hybrid meetings and green meetings, the winning formula has remained the same: a unique opportunity for young professionals just entering the Meetings Industry to spend three days with some of the biggest names in our business" continued Pier Paolo Mariotti, course leader.
The faculty are all members/partners of ECM and give their time on a voluntary basis - a way of giving back to the meetings industry: Lone Alletorp Callard (Wonderful Copenhagen), Nalan Emre (IMEX Group), Luca Favetta (Professional Convention Management Association), Paul Flackett (IMEX Group), Cain Leathem (GB Fitness), Heike Mahmoud (Visit Berlin, Berlin Convention Office), Nicola McGrane (IAPCO), Christian Mutschlechner (Vienna Convention Bureau), Miguel Neves (IMEX Group), Colleen Phalen (DMAI), Dr. Julia Schellong (University Hospital Dresden), Dennis Speet (ICCA), Anja Stas (FMCCA), Daniel Waigl (CIRSE), Anne Wallin Rodven (InspirAR) and Kerstin Wunsch (tagungswirtschaft) led by the course leader Pier Paolo Mariotti, CMP CMM (EURAC Convention Center).
The ECM Summer School qualifies for CMP certification and every student getting a ECM Summer School diploma also gets 17.75 Clock Hours for their overall CMP certification.
"With more than 15,000 events and 1.35 million attendees a year: Dresden is one of Germany's top ten convention destinations - and is increasingly attractive as a place for the Meetings Industry. Clients benefit from top class convention infrastructure, excellent range of art and culture and fair prices. The city not only has a strong cultural attraction, it is also home to numerous research institutes and universities, among them the TU Dresden, which was honoured with the title of 'elite university' in 2012" concluded Bettina Bunge.