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LOT Polish Airlines renews contract with Discover The World Marketing in US and Canada

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North America is a key market for LOT and the company has invested in it by being the first European carrier to fly the Dreamliner to Chicago, New York City and Toronto this year.
SCOTTSDALE, ARIZ. - LOT Polish Airlines has renewed its multi-year contract with Discover the World Marketing for sales and marketing development in the US and Canada.

"We selected Discover the World Marketing to help us implement significant distribution changes and develop new trade sales channels in North America while maintaining and growing business from our Polish trade partners," said Frank Joost, LOT's Regional Sales Director – North-America. "North America is a key market for LOT and we have invested in it by being the first European carrier to fly the Dreamliner to Chicago, New York City and Toronto this year."

"We have partnered with Discover the World Marketing because they provided a unique and tailor-made commercial solution to LOT with strong sales, marketing and business development functions," added Joost. "The dedication and effectiveness of the LOT team is a main factor in achieving significant yield increases and growth in business class traffic. We are pleased to extend and renew our agreement with Discover in the US and Canada."

Jenny Adams, CEO of Discover the World Marketing said, "LOT fully recognizes the unique needs of North America and continues to enhance its products and services to deliver the best transatlantic product to Poland and key beyond markets such as Germany and the Ukraine. We are delighted LOT offers even more options to the North American traveler with the Dreamliner introduction where it now offers new Premium Economy class in addition to an improved business and economy cabin. Prior to the delivery of the Dreamliners, LOT made many changes to its service and we are pleased with the feedback we are receiving from travelers about the quality of LOT's service and how exceptional the Dreamliner experience is."
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