Low Season Traveller, the world’s first travel company exclusively dedicated to inspiring travellers to visit worldwide destinations during their low season has been launched.
Headed by Ged Brown, who has 25 years’ experience within the global travel industry, Low Season Traveller has been timed to support the ‘rebirth’ of the worldwide travel industry post Covid-19 delivering more choice and better value for money for travellers.
The company believes that the only realistic and effective way to avoid over tourism and grow the global travel industry is to ‘extend the selling season’ encouraging more visitors to travel during the low season supporting a more sustainable and responsible way to travel. Research shows that currently 70% of all worldwide travellers arrive during each destination’s “peak” season months.
As a destination marketing company, Low Season Traveller highlights worldwide destinations during their low seasons showing potential visitors what the experience is really like via multimedia including images, blogs, videos and our weekly podcasts highlighting cultural and unique travel opportunities.
Providing an inspiration for travellers focusing on the benefits of travel outside of the peak season Low Season Traveller are already working alongside international launch partners including Six Senses and COMO Resorts, whilst a bespoke personal booking service is being provided for all travel enquiries through Designer Travel.
Commenting on the launch, Ged Brown, CEO of Low Season Traveller explains, “For the past 2 years myself and the team have been working on developing Low Season Traveller with partners across the global leisure industry including tourism organisations, hotels, transport and visitor attractions. We are convinced that there is a real gap in the market for low season travel and the recent pandemic has only endorsed our view further. There could never be a better time for us to launch Low Season Traveller highlighting to travellers how to avoid busy tourist spots and delivering effective ‘social distancing’.
By highlighting how to deliver value for money, live ‘like the locals’ and importantly how to avoid the crowds, we are confident that travellers will be inspired by our low season destination portfolio. As our programme develops, we will also support an increasing number of local community charities through our legacy initiative, something that we are very proud of.
We look forward to developing our portfolio of worldwide travel choices working alongside tourism partners helping to extend their season. This will help to support year-round jobs and increase visitor numbers sustainably whilst we deliver a passion about the improved travel experiences that can be enjoyed during the quieter times of the year."