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m1nd-set announces key promotions to underpin post-Covid growth

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m1nd-set has ventured into the conference business for the first time with the launch of The Travel Retail Consumer Forum, the first industry event dedicated solely to the consumer perspective.

Leading Swiss travel and travel retail research agency m1nd-set has promoted three key members of its travel retail and research teams to further consolidate its position as the leading provider of travel data and consumer insights for the travel sector and travel retail industry. The announcement comes following a historic year during which the company has been able to weather the Covid storm.

Effective as of June 1, Clara Susset, Travel Retail Research Director, will be promoted to Chief Operating Officer, and Camila Estrada, Project Manager at m1nd-set is appointed Head of Travel Retail Research. She joins Anna Marchesini, Head of Business Development among the senior management team at m1nd-set.

The appointments come following a positive start to 2021. After a difficult year in 2020, during which m1nd-set was impacted, like many travel-related companies, by the global lockdown on international travel due to the Coronavirus, the research agency has seen a marked upturn in interest in consumer insights and travel data from its unique Business 1ntelligence Service (B1S) customer segmentation and traffic data tool.

m1nd-set’s recent Hainan syndicated study has been the most successful syndicated project in the company’s history. Key highlights from the study will be presented by m1nd-set at the upcoming TFWA Asia Pacific Hainan Special Edition event in June. The past two months have been the busiest for the m1nd-set team in more than a year, thanks to the marked increase in interest from returning clients across all categories and sectors.

As recently announced, m1nd-set has ventured into the conference business for the first time with the launch of The Travel Retail Consumer Forum, the first industry event dedicated solely to the consumer perspective. The Travel Retail Consumer Forum, which is a joint venture between m1nd-set and TRBusiness, will be held in London from 20–22 September.

Commenting on the appointments, m1nd-set Owner &CEO Peter Mohn said: “Clara and Camila have been key to m1nd-set’s successful growth in recent years. Their commitment to the company and our clients is truly exemplary. We are sincerely proud to have the best data analysts in the industry working with the m1nd-set team. The loyalty of our clients is testimony to the team’s professionalism and dedication. Clara is well known throughout the industry for her analytical expertise and has shown excellent management skills in her role as Travel Retail Research Director in recent years. As COO, she will be of huge support as we move into the next development stages of the company. Camila will also be instrumental in taking the company
forward as she joins Anna in the senior management team. Camila has proved to be an valuable asset to the team and I look forward to seeing her develop further in her new leadership role. Anna has demonstrated to be very efficacious in her Business Development activities in the past years. She has succesfully represented m1nd-set at various conferences around the world and won several new clients”.

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