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Major relaunch at Swan Hellenic – with exclusive soundscapes from Radiopark

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The established traditional brand Swan Hellenic, formerly part of the British cruise company P&O Cruises, is steering its grand relaunch from Cyprus.

HAMBURG - With Swan Hellenic, Radiopark wins another client from the luxury travel market. As the new music provider for the cultural expedition cruise line Swan Hellenic, Radiopark is now developing exclusive sound designs for voyages to the polar regions.

Swan Hellenic offers adventurous travellers cruise expeditions of a special kind: with a focus on culture and history, the cruises take you to the most remote corners of the world. Unique, exciting landscapes of the Arctic and Antarctic meet exclusive 5-star flair. The Hamburg-based company Radiopark is in charge of the perfect acoustic experience for Swan Hellenic’s fleet. With individually curated music programs, Radiopark's experts take into account the brand, the interior, the time of day, the season and the environment to create the right sonic ambience for each destination.

The established traditional brand Swan Hellenic, formerly part of the British cruise company P&O Cruises, is steering its grand relaunch from Cyprus. All three new vessels will be equipped with Radiopark's proprietary software and hardware for smooth music enjoyment - even with strong seas and network fluctuations. The SH Minerva, an exclusive 5-star ship that sets sail for the polar regions, kicked off the year with a maiden voyage in Antarctica. Over the course of this year, the SH Vega and another yet to be named cruise ship will also enter operation.

Hans Heger, VP Hotel Operations of Swan Hellenic, points out: "Swan Hellenic looks back on a 70-year history and does not offer simple cruises, but exciting experiences for travellers with a thirst for knowledge. Accordingly, when it comes to ambient music on the ships of our fleet, we and our guests also have the expectation that it will reflect the specifics of our brand, target audience and destinations. Radiopark recognizes our special needs and implements them with precision."

For Radiopark, it all started with a ship. In 2002, Radiopark provided its first customer AIDA Cruises with customized ambient music programs and the corresponding audio equipment for its cruise ship AIDAcara. Radiopark has since become the world's leading provider of music solutions for cruise ships on all seven seas with loyal and satisfied customers. They include, for example, AIDA Cruises, Cunard, Windstar Cruises and Silversea Cruises, and SAGA plc.

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