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Malta announced new financial incentives for MICE market organizers

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Malta Tourism Authority (MTA) has launched an incentive program for MICE organizers for events held in Malta or its sister island of Gozo,  with a grant of up to 150 euros (approx. $160 USD incl. vat) per event participant.

NEW YORK, NEW YORK - Malta, a Mediterranean Archipelago, has become an increasingly attractive MICE (Meetings, Incentives, Conventions, Events) destination for the North American market, with its historic and breathtaking outdoor event venues, excellent infrastructure and over 300 days of sunshine a year. Especially important for these markets is that Malta is English speaking, has good air access, and no visa requirements. and all at less cost than comparable mainland European destinations. Now, Malta Tourism Authority (MTA) has launched an incentive program for MICE organizers for events held in Malta or its sister island of Gozo,  with a grant of up to 150 euros (approx. $160 USD incl. vat) per event participant.

According to Christophe Berger, Director, Conventions Malta, “Malta’s connectivity with major European airports coupled with the many great outdoor spaces, safety protocols and a professional supplier network are some of the reasons why Malta is the ideal destination for meetings and incentive travel for organizations based in the United States and Canada. I’m confident that our new MICE Business Incentive will prove to be very attractive to organizations and their meeting and event planners in their efforts to boost post Covid Event Planning by offering attendees a new, unique, exciting and safe destination.”

Why Malta? Ten Top Reasons why MICE organizers Choose Malta:

  1. Conventions Malta provides access to all sites
  2. Short Connecting flights from most European Hubs as well as Istanbul
  3. Ease of Communication - English Speaking
  4. Excellent infrastructure
  5. Short transfer times in Malta
  6. Temperate Mediterranean Climate
  7. Professional Service Providers 
  8. Good Value for Time and Money
  9. European- a member of the EU
  10. Malta’s famous Hospitality

Financial Grants per MICE Participant
The aim of the scheme is to boost the MICE industry in Malta and Gozo to attract new MICE Business in 2021 and 2022 and achieve a long-term and sustainable recovery. Organizers who can prove that they are spending at least 800 euros (approx $960 in USD incl.vat) per delegate on the Maltese Islands will receive a grant of 150 euros (approx. $160 in USD incl.vat) per foreign delegate. Organizers who spend at least 600 euros (approx. $700USD incl.vat) per invited person in Malta are entitled to a grant of 75 euros (approx. $90USD incl.vat) per head. These expenses may include hotel accommodation, land transport, meals, excursions, team-building activities, event production and logistics and must be documented per participant. International flights or other means of travel to and from the Maltese Islands are excluded from the expenses.

Application for funding from April 19th
Applications to participate in the Maltese Support Programme can be submitted online at bit.ly/micescheme from April 19, 2021. Applications can be submitted directly by all corporate clients, professional conference organisers, MTA licensed "Destination Management Companies" (DMCs), MTA Licensed hotels and audio-visual companies for their MICE activities. Applications will be processed in the order in which they are received. Assistance under this scheme is subject to approval and will be granted at the sole discretion of the Malta Tourism Authority.

General Conditions
Each event can only be supported once and the award will only be paid after the completion of the event. To be eligible for funding, the group size of the event must be more than 10 persons and involve a minimum stay of two nights in Malta or Gozo. In addition, the event programme must promote Malta, Gozo and Comino in the best possible way.

The quality of service and product must always be guaranteed. 

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