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Market 21 advanced marketing report ranks Royal Caribbean as best among cruise lines

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The Cruise Line Marketing Review measured 12 domestic lines against 18 criteria to determine how well they were performing using the current technologies, and how well they are prepared to move up to the newer technologies as they develop
AUSTIN - Royal Caribbean came in first of domestic cruise lines in the use of advanced marketing, according to a report by Market 21, the leading advisory firm in the use of advanced marketing tools. Royal Caribbean's Celebrity Cruises came in second among the large cruise lines, and Azamara, another Royal Caribbean line tied for first among the Luxury lines with Seabourn. Royal Caribbean won on overall strength of performance. Some other lines were leaders in specific areas, but Royal Caribbean posted a strong across the board performance. They will have to remain on guard to keep up with competitors moving ahead with innovations such as: Norwegian, Crystal, and Disney.

The report shows the strengths and weaknesses of the individual lines and the opportunities that are possible for both the individual lines and the industry as a whole. Reaching out to the customer in the manner in which they expect/desire to be addressed is important for current customers and to expand the customer base.
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