Maslina Resort announce the appointment of Richard Thorburn as its new PR manager. Richard has spent several years in the Middle East, leading the Marketing and Communications strategies for some of the most luxurious resorts in the region, including Jumeirah, Six Senses, and most recently for InterContinental where he opened their new flagship resort in Ras Al Khaimah as Director of Marketing and Communications. With a passion for writing creative and impactful content, Richard is responsible for bringing resort stories to life, working with PR agencies around the world.
Originally from Manchester, UK, Richard started his career as a freelance journalist, writing for a variety of different publications. Before moving to the Middle East, he spent two years leading the PR strategy for Manchester Central, one of Europe’s largest convention centres, and has also worked as an advisor for a number of government bodies.
“Having come from a journalism background, I know what stories media outlets are interested in, and how to pitch them to get the best possible coverage. My experience in hospitality spans multiple international brands, where I’ve worked on PR campaigns, digital strategies, social media strategies, and everything in between. I’ll be bringing the best practice from them all to help share the story of Maslina.
Maslina shows that you can deliver a luxury experience that supports a local community, helps the environment flourish and puts health and happiness at the heart of everything. There are a lot of symmetries with my time working for Six Senses, and so I know how important having these values are. When you’re able to passionately believe in the thing you are writing about, it makes it even more authentic and rewarding. Maslina is packed full of narratives that are just waiting to be shared. Sometimes we can forget that we’re blessed to be in an industry which facilitates experiences, moments and memories that can last a lifetime for our guests, so it was refreshing to find a resort which places storytelling at the centre, especially when it has all of these in abundance,” says Richard Thorburn about his new role with Maslina Resort.
“We are delighted to announce the appointment of Mr. Richard Thorburn to his latest role in our company, as we believe that his well-rounded background in the hotel industry in managing marketing & communication departments in several leading hotels provides him with a thorough understanding of what his position entails. A former journalist turned hospitality and public relations professional, he possesses an innate ability to create breakthrough strategies for Maslina Resort,” concludes Maslina Resort General Manager Denis Martin.