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MedCruise and Princess Cruises celebrate 20 and 50 years anniversaries with a partnership project

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The joint project gives the opportunity to 17 MedCruise port members to direct benefit, be promoted and educated, via a number of initiatives that will finally reach the guests of the Holland America Group.

Based on the willingness to enhance and further develop the close relationships and collaboration, MedCruise and Princess Cruises decided to develop a partnership project.

Following a most interesting proposal developed by Bruce Krumrine, Vice-President, Shore Excursions of Holland America Group, the two partnering organisations currently work with a twofold goal: to Create the world’s best cruise experience and Increase Demand for Mediterranean Cruising.

The joint project gives the opportunity to 17 MedCruise port members to direct benefit, be promoted and educated, via a number of initiatives that will finally reach the guests of the Holland America Group.


Pacific Princess.


Ten initiatives are developed in this context: welcome videos for cruise guests, local experts port presentation videos, speaker series, exclusive guest experience in every port, new tour programs and framework, partnership port guides and walking maps, port welcome and departure experience, local artist exhibit & sale, cooperative marketing & public relations, film project.

The first phase of the project concluded in Barcelona the second week of February, where MedCruise port members, and associate partners at the respective destinations gathered in a Mediterranean style scene set by Princess Cruises to shot videos sharing experiences and the beauties of the destination to be explored by cruisers at their ports and destinations.

The project will continue, involving more MedCruise member ports and further actions.

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