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Melbourne: the right formula for success




Melbourne is Australia’s second largest city, located within the State of Victoria on Australia’s South East coast. It’s a multicultural, food loving, arts savvy, sports mad city – full of surprises.

A true café society, Melbourne’s shopping and eating strips are lined with outdoor tables, enticing visitors to sit and linger and soak up the soul of the city. After dark, Melbourne’s funky bars thoroughly steal the show, hidden in the nooks of Melbourne’s cobbled laneways.

Melbourne has a population of approximately 3.5 million, and the State of Victoria is home to approximately 4.8 million people.

Melbourne is often described as a modern city with a traditional twist. New developments such as the spectacular Federation Square reflect the city’s sophisticated sensibility and focus on urban renewal. However Melbourne also has beautiful heritage architecture, a rich cultural history, and a charming, personable atmosphere.

Whilst Melbourne has all the bright lights of a big metropolis it’s also easy to get away from it all. On the fringes of the city are serene valleys chequered with wineries, spectacular coastlines, lush temperate rainforests and unique wildlife adventures.

Melbourne is also a major conference and incentive destination. Melbourne Convention and Visitors Bureau (MCVB), a non-profit organisation, markets Melbourne nationally and internationally as one of the world’s best cities for hosting Business Events.

Tourism Victoria is the State Government authority responsible for marketing Victoria as a premium tourist destination for Australian and international travelers.

If you would like to participate in the “Destination of the Month” column please contact: Mr Michael Verikios [email protected].


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