Tool represents the industry’s continual shift toward holistic business strategies.
SINGAPORE – Metasearch within the hospitality industry has grown to become a mandatory channel in the hotel guests' booking journey. It is also an essential advertising channel for hotels outpacing even AdWords. As a result of this, FASTBOOKING realised that the hospitality industry required a tool to simplify and standardise connectivity as well as bid management on metasearch.
With this in mind, FASTBOOKING launched MetaGenius, a tool to simplify hotel's connectivity to metasearch and to improve hotel's metasearch campaign management efficiency. With MetaGenius, hoteliers can use the tool to increase their direct sales on Metasearch in a cost-effective manner.
"To manage revenue intake, hotels have to continuously experiment with different digital channels to find their perfect profitability balance. With the right tool on hand, hotels can adjust the bidding prices to optimise the big-picture results and would be able to create their presence on Metasearch and not leave OTAs to be its sole representative on this channel," expressed Pierre-Charles Grob, FASTBOOKING's Managing Director for Asia.
MetaGenius is a multi-metasearch management platform designed for hoteliers to take control of their advertising positioning, campaign efficiency and return on investment. It is a one-stop-shop connecting to worldwide metasearch channels including Google Hotel Ads, Trivago, Tripadvisor, Kayak, HotelsCombined and Opendoor. Skyscanner will soon be added to the platform. Hotels can leverage on this platform as it is compatible with any Booking Engine or CRS.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
