ORLANDO, FLORIDA - Mews, one of the leading hospitality cloud property management systems, announced it has launched ’Mews for Salesforce’ on Salesforce AppExchange, empowering hoteliers toconnect their Property Management System (PMS) and Customer Relationship Management (CRM) systems in real-time. This will fast-track guest personalization and enable data-driven guest experiences that increase loyalty and lifetime value. ‘Mews for Salesforce’ marks the first collaboration between the two companies following the strategic investment made by Salesforce Ventures, the global investment arm of Salesforce, in Mews in December 2021.
Mews is solving a huge headache for hotels: the inability to reap the benefits of integrating customer data which is held separately in a CRM and a PMS. This prevents hotels from offering personalized experiences or tailored communications and offers that drive customer satisfaction, loyalty and new revenues.
Mews makes it possible to connect the Mews PMS and Salesforce CRM in just a few hours, with minimal technical expertise. This enhancedconnection enables hoteliers to create personalized guest communications before, during and after their stay. This includes delighting clients the moment they enter the hotel by instantly knowing who they are and their preferences, to offering a unique dining experience during their stay based on their previous dining choice, to sending post-stay communications with offers, and products that are uniquely relevant to them as an individual not just at customers like them.
Richard Valtr, Founder of Mews, said, “For hoteliers to create and deliver exceptional guest experiences they need the tools and information about every one of their guests at their fingertips, no matter where they stayed in the hotel group. By having one single profile of each guest, they can focus their efforts on delighting guests to make every stay remarkable and every subsequent stay even better than the last. This rapid integration feature means every member of staff can now become a super-charged concierge, enabling them to make personalized product or service recommendations based on a guest’s current and past stays.”
Mark Liversidge, Chief Digital, Technology & Experience Officer at The Student Hotel, said; “The Student Hotel always strives to offer a unique experience to each customer in our community of international citizens. No matter which of our locations they visit across Europe, we want our customers to feel personally engaged, to have an experience that is personalized to their needs and become a lifelong member of our community. Technology has a key role to play in this, acting as the enabler for our team members and helping them to wow customers throughout the customer journey. With Mews and Salesforce as our two core operating systems becoming connected we are now able to optimize our operational processes and take customer experiences to the next level.”