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MMGY Global announces launch of the Travel Marketing Collective as international travel rebounds

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New global partnership aligns across 34 countries to deliver a new focus for destination and hospitality brands to reach international travelers.

LONDON – MMGY Global announce the launch of the MMGY Global Travel Marketing Collective, a worldwide alliance of locally based, best-in-class marketing agencies specializing in travel, tourism and hospitality across the globe. The Travel Marketing Collective will focus on delivering expertise at a global level while providing in-depth localized knowledge and contacts on the ground. 

With research suggesting that international travel demand will drive an unprecedented surge in long-haul travel as pandemic-related quarantine restrictions are loosened, it has never been more important for clients to partner with an agency that can truly understand their needs at both the global and local level. The Travel Marketing Collective alliance has been created to respond to those needs.

The Travel Marketing Collective will be focused on bringing specialist agencies together from across the globe to deliver the full range of marketing services from representation and research to creative and integrated campaigns. Members individually and collectively will be offering a suite of services to clients tailored to suit their budgets and needs while focusing on delivering best practices, creative and innovative techniques, and collaborative thinking. 

“It’s been an extremely tough few years for our industry. In 2019, the travel and tourism sector contributed 10.4% to global GDP – a share which decreased to 5.5% in 2020 with 62 million jobs lost. Travel is such a force for good, and I am excited that this move will enable us all to support the industry and help to regain the lost momentum at pace,” said Amanda Hills, President of MMGY Hills Balfour.

“I am really proud to be part of such an exceptional collective of leading marketing agencies, all of which will be there to support our clients and customers both globally and locally with strategic and innovative thinking.”

The MMGY Global Travel Marketing Collective is an evolution of the marketing agency network Travel Consul, which was founded in 2014. Partners in the alliance include: 

  • AIGO / Milan, Italy
  • Alchemia Communications Group / Mexico City, Mexico
  • BrandStory / Singapore
  • Buzz Travel Marketing / New Delhi, India
  • GTI Tourism / Sydney, Australia
  • Interamerican Network / Sao Paulo, Brazil
  • Lieb Management / Munich, Germany
  • PacRim Marketing Group / Tokyo, Japan
  • Related / Aarhus, Denmark
  • TMI Consultancy / Moscow, Russia
  • Travel Advance / Prague, Czech Republic
  • Two Tone Global / Johannesburg, South Africa
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