MMGY Global hires 25-year industry expert to lead UK-based research operation.
KANSAS CITY, MO – MMGY Global announced the launch of MMGY Travel Intelligence Europe with the hiring of 25-year travel industry veteran Cees Bosselaar. MMGY Travel Intelligence, which has been providing data, research and insights on travelers from its North American offices for more than three decades, is expanding its global presence with the opening of its new London office. The addition will complement the growing integrated marketing services offering the company continues to build across the U.K. and Europe.
A long-standing figure in the European travel and tourism industry, Bosselaar brings a wealth of experience delivering major research initiatives for organizations including national tourism offices, cruise companies, hotels, airlines and more. In his new position as Managing Director, MMGY Travel Intelligence Europe, Bosselaar will oversee services including visitor and guest analyses, resident sentiment, brand lift, competitive analyses, creative testing and other custom research studies. He will also lead the upcoming launch of MMGY Travel Intelligence’s new Portrait of European Travellers® syndicated study.
“It is very exciting to be returning to Europe after having lived in the U.S. for over 30 years, and I am eager to build on the success of MMGY Travel Intelligence by expanding its well-respected brand of research, data and travel industry insight throughout the European continent,” said Bosselaar.
Bosselaar joins MMGY Global from Phocuswright where he served as Vice President, Business Development since 2007. He has previously held senior positions with the international division of StarCite (now part of Lanyon/Cvent), Uniworld Luxury River Cruises, and the Netherlands Board of Tourism and Conventions.
According to Chris Davidson, global head of MMGY Travel Intelligence, “The expansion of MMGY Travel Intelligence into Europe is a critical milestone in our goal of establishing research and insight as the foundation of strategy for our entire global portfolio of clients. We are incredibly lucky to have someone with Cees’ experience and enthusiasm leading this exciting new growth initiative for our organization."
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