Mobile accounted for 27% of travel bookings worldwide in Q1 2016 and 29% in the U.S. This takes into account smartphones and tablets, and it does not include apps (see page 6), which can represent a significant contribution to mobile sales. In 2015, the share of mobile bookings increased for most travel subcategories in all countries.
As the entire travel industry rapidly adapts to mobile usage, Criteo now analyzes millions of online bookings every day, on all devices and from hundreds of global travel suppliers and online travel agencies (OTAs). This gives Criteo a front-row seat to observe the very latest trends in travel. This mid-year publication is complementary to the comprehensive report we publish in September. Here we present key observations and recommendations to help travel advertisers better leverage the mobile opportunity before the summer season.
Mobile accounted for 27% of travel bookings worldwide in Q1 2016 and 29% in the U.S. This takes into account smartphones and tablets, and it does not include apps, which can represent a significant contribution to mobile sales. In 2015, the share of mobile bookings increased for most travel subcategories in all countries.
Mobile bookings are also subject to significant seasonal variation. In the U.S. last year, the share of mobile bookings rose significantly in the summer, increasing by 21% between April and July. The same pattern is anticipated for the upcoming summer season.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
