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Morgans Hotel Group upgrades its central reservation technology with Sabre SynXis CRS

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Industry leader in boutique hotel sector also using Sabre's Guest Connect Booking Engine.

SOUTHLAKE, TEXAS - Sabre Corporation, a leading global technology provider to the travel and tourism industry, has signed a technology agreement with Morgans Hotel Group to upgrade all Morgans' properties to Sabre's SynXis Central Reservation System (CRS).  Sabre successfully completed this technology implementation with Morgans Hotel Group on June 10.

Morgans Hotel Group, widely credited as the creator of the first "boutique" hotel and a continuing leader in the hotel industry's boutique sector, also plans to leverage Sabre's Guest Connect Booking Engine, global Call Center Services and Voice Agent Application to capture and enhance the growth of direct bookings.

"Sabre offers an impressive portfolio of solutions that will help us take our operations and distribution capabilities to the next level," said Gustaf Burman, Chief Technology Officer for Morgans Hotel Group. "I'm very pleased with how smoothly our teams were able to complete the transition to Sabre's SynXis CRS, and we are excited to begin taking advantage of the immediate improvements our new partnership enables."

Across its unique portfolio of 12 properties, Morgans Hotel Group will utilize Sabre's enhanced, two-way integration between a third-party property management system and Sabre's CRS. This integration will enable greater optimization of revenue, hotel operations and guest profile management, all furthering Morgans' mission to return Morgans Hotel Group to being the leading international boutique hotel platform in the lifestyle hospitality sector.

"Sabre brings unrivaled technology and unmatched expertise to help Morgans Hotel Group continue on its expansion path, while providing the capabilities needed to delight guests throughout their stay," said Alex Alt, president and general manager of Sabre Hospitality Solutions. "We are incredibly proud to be the chosen technology partner to support and enable Morgans' future growth."

Sabre is a leading technology provider to the global travel and tourism industry. Sabre's software, data, mobile and distribution solutions are used by hundreds of airlines and thousands of hotel properties to manage critical operations, such as passenger and guest reservations, revenue management, and flight, network and crew management. Sabre also operates a leading global travel marketplace, processing over $100 billion of estimated travel spend in 2013 by connecting travel suppliers to their most valued customers, the business traveler. Headquartered in Southlake, Texas, USA, Sabre operates offices in approximately 60 countries around the world.
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