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Most Instagrammed tourist attractions by TravelBird

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Study reveals the most Instagrammed locations in Europe and around the world.

LONDON, UK - Online travel specialists, TravelBird, have released the Most Instagrammed Tourist Attractions, a study ranking 470 attractions in many countries around the world based on the number of tags on the social media platform. With the image-based application most popular among Millennial users, TravelBird sought to use the information to gain an understanding of how global travel destinations measure up on social media.

The results provide an indepth view of the best travel spots in the United Kingdom, with two attractions researched in every region of the UK. The inclusion of multiple regions ensures local gems are represented, as well as popular attractions within the capital. The same process was repeated in 10 other countries. From these in-depth looks into each country, a master ranking was created, which compares over 400 of the world’s most popular tourist destinations on their Instagram presence. 

“This study offers a compelling overview of hundreds of destinations that are beloved by Instagram users for their cultural heritage, their stunning natural beauty and their local charm,” states Symen Jansma, Founder of TravelBird. “Alongside this, the data also tells a fascinating story about the ways people are travelling in 2017, offering valuable insights for the travel and tourism industry.” 

The Most Instagrammed Global Destinations
The universally recognised Disneyland, California tops the global list, followed by Paris’ Eiffel Tower. Globally, Big Ben, London ranked 7th, just ahead of Times Square, New York in 8th position. 

The top 15 global attractions can be seen below:

Rank

Destination

Region

No. of tags

1

Disneyland

California, USA

14,615,952

2

Eiffel Tower

Parisian Region, France

7,253,011

3

Walt Disney World

Florida, USA

5,465,098

4

South Beach

Florida, USA

4,689,396

5

Berlin Wall

Berlin, Germany

4,595,501

6

Las Vegas Strip

Nevada, USA

3,653,548

7

Big Ben

Greater London, UK

2,561,617

8

Times Square

New York, USA

2,560,272

9

Notre Dame

Parisian Region, France

2,517,129

10

Oktoberfest

Bavaria, Germany

2,262,885

11

Mardi Gras

Louisiana, USA

2,202,256

12

Niagara Falls

Ontario, Canada

2,198,459

13

Valle Sagrado (Machu Picchu)

Cusco, Peru

2,195,108

14

Grand Canyon

Arizona, USA

1,989,316

15

Waikiki

Hawaii, USA

1,939,768

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