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New City Sightseeing London hop-on hop-off operation to hit the streets from 20th May

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London’s newest attraction to be launched by a joint venture between three tourism and urban mobility leading companies – Stagecoach Group, Grupo Julià and City Sightseeing.

LONDON, UK – The UK’s biggest bus and coach operator, Stagecoach, and the world's leading open-top bus brand, City Sightseeing, have joined forces with Grupo Julià, a specialist in global tourism and mobility services, to launch a brand new sightseeing service for London.

At a time when the country is re-opening and people are planning day trips and holidays, boosting domestic tourism will initially be absolutely crucial in supporting the restart of London’s economy, and in the longer term, encouraging the return of overseas tourism. The three partners have therefore come together to launch the new service to become the leading operator.

City Sightseeing London will launch on 20th May and will offer an open-top hop-on, hop-off service giving visitors to the capital and Londoners a tour of the city’s most historic and iconic sights in the most fun and informative way.  

Big Ben and the Houses of Parliament, the Tower of London and St Paul’s Cathedral, among other iconic sights, can all be seen from the top deck of the City Sightseeing London tour, as well as a trip over Tower Bridge. An entertaining and informative commentary available in 11 languages will be in place to welcome overseas visitors as soon as they can return to this world-class city. 

City Sightseeing is present in more than 100 destinations in 6 continents and Grupo Julià operates sightseeing buses across 10 cities worldwide. Their open-top double-decker buses have become synonymous with tourists in some of the world’s top destinations. Both companies reinforce their commitment to the capital demonstrating their confidence in the UK tourism market.

Enrique Ybarra, CEO of City Sightseeing: "Since we founded City Sightseeing, London has always been an inspiration. After developing the hop-on hop-off service around the world through more than 100 cities on 6 continents, I am very happy to see City Sightseeing at the cradle of the HO-HO business. Together with renowned partners Stagecoach and Grupo Julià, we want to provide the best experience to the city’s visitors, as we put all the experience gained and our industry network to make City Sightseeing London the leading operator."

Paul Lynch, Regional Director for Stagecoach, said: "Buses will play a crucial role in the recovery of the country and of course, our capital city. Boosting domestic tourism is a key priority and as people now start to plan to return to doing the things they enjoy doing, such as day trips and staycations, the launch of this new open-top tour bus service will provide an easy, convenient and environmentally friendly way for people to tour the great sights of London. 

London is well-renowned all over the world for being an exciting and historic city that people want to visit, and by joining forces with City Sightseeing and Grupo Julià, we also have a great opportunity to encourage overseas visitors as soon as we are able."

Jose Adell, CEO of Grupo Julià: "Offer the best hop-on hop-off service available in London. This is going to be the objective of Stagecoach Group, Grupo Julià and City Sightseeing in this new stage. Three operators, experts in our respective fields of activity and who share the vocation of service, quality and safety as three fundamental areas of our action."

All services will be fully Covid-19 secure, with regular touchpoint cleaning, hand sanitiser dispensers, PPEs for staff, and the rest of the health and safety measures included in the City Sightseeing Covid-19 protocol.

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