BERLIN, GERMANY – GIATA, the Berlin based travel technology provider, is now offering hoteliers a central platform that gives them visibility on which online channels are used to sell their hotels, and which images and descriptions are being used in those channels. In addition, hotel operators can easily update their non-bookable content and see how their competitors present themselves for comparison purposes. This integrated feature also provides information about new providers, untapped markets and new competitors in the region.
Andreas Posmeck, founder and CEO of GIATA, describes the new platform as a quantum leap in hotel sales: "Hoteliers today often do not know on which booking channels their images and facts are used or where a booking comes from. The GIATA Hotel Dashboard now shows where and how their content is displayed at a single glance. Hoteliers can use the dashboard to update their data and improve the presentation of their hotel on many sales portals. And anyone who wants to know how direct competitors in online sales are positioned in comparison to their own hotel can find out with just one click, for example, with how many pictures and facts they present themselves."
The success of a hotel depends on the most effective presentation in all distribution channels. Statistics show that direct bookings increase by 8 to 26 percent if the hotel's information is consistent across all online channels, whether OTA or tour operator. "Hoteliers spend a lot of time updating their hotel information across channels. Often it is very tedious to find out who is distributing which kind of information – with GIATA Drive you will have this overview at a click and you can also make your content directly available to more than 21,500 GIATA sales channels – in up to 24 languages!", says Jana Friedel, Business Development – Hotel Products at GIATA. With this new solution, GIATA relieves the hoteliers of time-consuming work, which might save the hotel the work of as much as one employee. The time saved can then be better invested in extra resource for guest relations.
The clearly designed and intuitive interface makes navigation easier for the user and provides all information important to them at a glance. In the morning, a quick check on the mobile phone or computer is sufficient and the hotelier will be able to see which pictures and descriptions the sales partners use to market their accommodation. Added Bonus: The hotelier can also see which providers are active in his region, who they do not currently have contracts with. This opens up a completely new market potential for them. In addition, GIATA gives the hotelier valuable information on the quality of the uploaded images and the depth of the stored hotel information. Outdated or poor quality images can be exchanged with just a few clicks and incorrect hotel facts can be easily updated. Via an integrated email function, for example, tour operators can be contacted directly and asked to update the hotel information. GIATA also provides the necessary contact data and text templates for this purpose. For the hoteliers, this means a welcome simplification of the work processes.