FORT LAUDERDALE, FLA. – On board the Norwegian Encore, the third general session of the 2022 Dream Vacations and CruiseOne National Conference was jam-packed with the announcement of several innovative marketing initiatives.
“We are constantly innovating and delivering effective tools to help our network of travel advisors transform their businesses through marketing initiatives and lead generation tools that help them to increase visibility and credibly.” said Alicia Linden, director of marketing for Dream Vacations and CruiseOne.
Linden introduced exciting updates that energized the crowd:
Agent Directory. The marketing team will soon roll out a new and improved Agent Directory. With the new platform’s SEO capabilities, this Agent Directory is guaranteed to increase advisor’s organic search results. In addition, advisors can build more robust profiles featuring a unique value proposition and post blogs to enhance search engine optimization.
Revamped Welcome Home Surveys. Historically, one of the quickest ways to find new customers is via word-of-mouth, which is an effective strategy. However, in the technologically advanced world we live in, word-of-mouth is not always face-to-face; instead, it’s now done primarily through online business reviews. That’s why these surveys that customers receive upon returning home will now be linked to a Google My Business or Facebook profile so customers can leave public reviews. And to help increase participation, customers will be offered a sweepstakes incentive of $1,000 when leaving an honest review.
Personalized Videos. These video templates will incorporate the advisor’s business contact information, providing a professionally produced video that can be promoted on YouTube, social media, blogs, etc. granting increased exposure and generating leads.
Creative Asset Redesign. From automated trigger emails and custom website banners, advisors will receive an improved design including increased diversity and representation in marketing assets as a result of the updated design, agents will also be able to brand themselves more cohesively and professionally reinforcing the advisor’s value proposition and keeping customers engaged.
In addition to these exciting announcements, the Marketing team hosted and recorded three workshops:
- 5-Star Ratings: Capturing Customer Reviews
- Video as a Marketing tool: Ready, Set, Edit!
- Facebook Messenger – Get Discovered
This year's National Conference featured a discussion moderated by World Travel Holdings Senior Vice President of Product & Operations David Crooks with Norwegian Cruise Line Senior Vice President of Sales Todd Hamilton. Recently, Norwegian Cruise Line announced it will pay travel advisors commission on non-commissionable fares (NCFs).