Blessed with world-class golf, an idyllic climate and numerous five-star lifestyle experiences in a safe and secure environment, Madeira is one of Europe’s standout new golf destinations and the island is reinforcing the message with the launch of a new social and digital pan-European campaign.
‘Madeira, where you feel connected’ is an exclusively online promotion that has been designed to drive awareness of the island to Madeira’s key target markets ahead of the summer.
Created by Discover Madeira, the consumer-facing brand of the Madeira Promotion Bureau, the campaign features a new video which showcases some of the many delights of the island paradise – named as the ‘World’s Leading Island Destination’ at the World Travel Awards for the last six years in a row.
As well as a collection of stunning, yet different, golfing layouts – designed by Cabell B Robinson, Robert Trent Jones Snr and the late Severiano Ballesteros – Madeira boasts an array of glorious coastal vistas; outstanding gastronomy and wines; endless sandy beaches; excellent water sports; world-renowned gardens and parks; and a lively and historic capital, Funchal.
Also known as ‘the islands of eternal spring’, Madeira has a population of only 260,000. On the same latitude as Morocco, the Atlantic archipelago has a sub-tropical climate, a rich volcanic soil and a unique eco-system. It is one of the only places on the planet where banana trees grow next to vineyards.
In 1999 the archipelago was named a UNESCO World Heritage Site and five areas have been declared nature reserves. The Madeira Nature Reserve covers a substantial two-thirds of the main island, where development is prohibited.
Golfers from the UK and across northern Europe have headed to Madeira in increasing numbers since last autumn, with stringent rules in place for everyone flying into Madeira airport to maintain utmost safety during the Covid-19 pandemic.
Discover Madeira has recently published updated guidelines for incoming visitors who have been vaccinated or have recovered from Covid-19.
Anyone who has been fully vaccinated against the virus is exempt from the mandatory testing procedure upon arrival, providing they present documentation that certifies their vaccination according to the stipulated vaccination plan and have respected the period of activation of the immune system provided for in the summary of product characteristics (SmPC).
In addition, a tourist or individual who has tested positive in the last 90 days may be excused, if they are provided with a medical document that proves and certifies that this carrier is recovered from the disease Covid-19 and that it has occurred in the last three months.
All other passengers must complete the Regional Health Authority’s (IASAUDE) epidemiological survey prior to arrival and will need to submit a negative Covid-19 test within 72 hours of departure. If they have not performed a test in advance, they will be required to take one upon arrival at the airport – although this is free.