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New research reveals the UK’s most adventurous cities and regions


London comes out on top as the most adventurous city with Bristol following closely behind. New Zealand is the UK’s top dream destination with more than a quarter (27 percent) of Britons choosing it as their ideal holiday location.

Findings released from On The Go Tours reveal the most adventurous cities and regions across the UK with Londoners taking the top spot for the city, and Scots being crowned the most travelled region as one in 20 have visited more than 21 countries. 

On The Go Tours commissioned research asking over 2,000 respondents from across the UK, asking how many countries people visited, how adventurous they were, and what activities they had taken part in. The numbers have been crunched and you can view the findings in all their glory in this content piece here.

London takes the Crown as the Most Adventurous City 
London takes the top spot at the most adventurous city in the UK, with one in 20 Londoners admitting that they have an ‘extremely adventurous’ personality and 49 percent stating they are ‘somewhat adventurous’. But, are they really as adventurous as they think? 

To see if the city slickers were living up to their self proclaimed reputation, On The Go Tours asked them what adventurous activities they’d taken part in, and of course, the results didn’t disappoint.  The city has the most respondents having done bungee jumping (16 percent), jet skiing (22 percent), ATV driving (31 percent) and a hot air balloon ride (19 percent). 

Londoners also admitted wanting to try, shark cage diving (33 percent), white water rafting (42 percent) and cliff jumping (27 percent) alongside being the second highest respondents for skydiving (10 percent), rock climbing (35 percent), snowboarding (15 percent) and climbing a mountain (29 percent). No surprise the city took the top spot, right? 

There’s more cities in the UK than just the capital though. These have been calculated taking into account how many countries and continents people have visited, activities they’ve completed and how the city dwellers perceive themselves when it comes to being adventurous. 

Here are the top 10 most adventurous cities in the UK























What about the not-so adventurous cities? 
Norwich appear to be the most unadventurous city, with none of the respondents having done skydiving, and 70 percent stating they never would. Additionally, Norwich residents have also never gone shark cage diving with 80 percent stating they never would. Liverpool did follow closely behind with no respondents having done shark cage diving either and 71 percent stating they never would.

The Most Travelled Regions and Cities
It’s not just all about feeling adventurous, and taking part in adrenaline boosting activities though as the study reveals the top three most travelled regions. Scots win this title with one in 20 people visiting more than 21 countries in their lifetime so far, and in joint second place we have the South West and The East Of England, both with 3 percent having visited over 21 countries.

Plymouth is also the most travelled city in England with one in 20 (5 percent) of residents having visited 21 or more countries, closely followed by Glasgow with 4.9 percent. For the least travelled city in the UK, Nottingham take this crown with less than 1 percent having visited over 21 countries. 

Men are More Adventurous than Women
According to the survey findings, 1 in 10 women haven’t left the UK and have only visited on average, six countries in their lifetime so far. But, how do women’s habits compare to their male counterparts?

The results of the survey show that, on average, men are more adventurous than women and have visited on average 8 countries. On top of that, out of a list of 20 activities including skydiving, parasailing and bungee jumping, the men came out on top for 17 of the activities, with the women only conquering three.  The three activities that women conquer are ziplining, rock climbing and climbing a mountain.

On The Go Tours Head of Marketing, Hollie Youlden comments: “When it comes to being adventurous and taking part in activities, there are so many different places you can visit and things you can do, from the more relaxing, such as Hot Air Balloon Rides, to the more adrenaline fuelled such as bungee jumping or skydiving. It’s great to see our capital coming out on top as the most adventurous, really getting their teeth stuck into the vast amount of activities and opportunities that our available to us. However, as I’m sure our most well travelled region, Scotland, would agree, travelling and visiting other countries across the world gives you so much more than just the opportunity to take part in adventurous activities in beautiful locations.”

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