Cruise Baltic and leading consulting group COWI have joined forces to develop Sustainable Cruise Indicators that can be used globally to measure environmental sustainability in different cruise regions. With the new tool, measuring sustainability will become easier and more concrete.
Environmental sustainability has many aspects, and measuring it can be challenging. To meet this challenge, Cruise Baltic and COWI have developed a set of Sustainable Cruise Indicators. The new tool can be used globally to measure sustainability in different cruise regions.
“This tool is a step in the right direction in order to make concrete changes in how different regions in the world define themselves as environmentally sustainable. By having a measuring tool, it’s possible to make accurate comparisons and define how each region can become more sustainable,” says Luis de Carvalho, CEO Bermello Ajamil & Partners Europe.
Sustainable Cruise Indicators is a result of COWI’s experience with creating sustainable solutions and Cruise Baltic’s insights in the cruise industry. The new tool makes it possible to measure environmental sustainability with four indicators; written strategy, communication on the strategy, emission reduction during calls and management of waste and waste water.
“Sustainable development is in the interest of everyone, which is why we are very proud of our work with the Sustainable Cruise Indicators. With this tool, measuring sustainability becomes more transparent and concrete for all parts of the cruise industry,” says Poul Sørensen, Senior Project Manager for Society, Economics and Environment at COWI.
With the Sustainable Cruise Indicators, it will be easier to evaluate sustainability work and set goals to become more sustainable. Like for example the Nordic Council of Ministers’ vision of making the Nordic Region the most sustainable and integrated region in the world by 2030 and Cruise Baltic’s own vision of “Making cruising a sustainable vacation offer in 2030”.
“Sustainable Cruise Indicators makes it easier and more transparent to evaluate sustainability work. By developing a tool like this, we hope to encourage destinations and cruise lines to be ambitious and to strive to be as sustainable as possible,” says Claus Bødker, the Director of Cruise Baltic.