MIAMI, FL. – Newlink Communications Group has been appointed the agency of record for the destination of Tenerife, Spain. The international agency with vast experience representing every layer of the tourism ecosystem will lead strategic communications efforts to position Tenerife as a top travel destination for the US and Canadian markets. Services will include strategic counseling and execution of trade relations, partnerships, earned media and digital campaigns.
Tenerife is an island located in the Atlantic Ocean that has a wide variety of attractions to offer including two UNESCO World Heritage Sites, The Teide National Park and the city of San Cristóbal de La Laguna, founded in the 15th century. Some attractions include outdoor activities, thrilling landscapes, sports, and natural treasures like the boulder formations known as the “Gigantes,” a diverse selection of from farmhouses, vacation rentals to chic, boutique hotels and increasingly upmarket resorts and a vibrant nightlife. With the commencement of this new partnership, Tenerife opens its door to a new stage of touristic development headed by Newlink, the leading communications and public relations agency in the United States for strategic public relations services within the tourism space.
“We are beyond excited to begin this campaign with Newlink and show the world the wonders that Tenerife has to offer. We are proud of our island, and we know that Newlink´s collaboration will help raise awareness of our destination within the United States and Canada,” said David Perez, CEO of Tenerife Tourism. “We understand that the American market is one of the most challenging in the world, which is why this alliance will be key to the growth of Tenerife.”
Tenerife is the largest of the Canary Islands, and it has wildly diverse and unique biodiversity, thanks to its geographic location and privileged weather. The destination is also a prominent proponent of sustainable tourism, as well as the preservation of its regional culture, which is why the island has become a favorite among European travelers.
“For Newlink, it is a great honor to represent Tenerife as they begin efforts to break into the North American market. We have no doubt that Tenerife has all the qualities of a truly global player in the US market,” said Teresa Villareal, Senior Vice President at Newlink Communications Group, leading the agency’s Tourism PR Practice. “For its part, Newlink is ready to launch Tenerife’s campaign putting forth all our experience towards creating synergetic connections between our client and our media partners. Newlink’s strategy is guided by our proprietary Orbital Strategy, which identifies and leverages shared values to achieve greater amplification of mutually beneficial relationships and help meet key goals for our clients.”
Currently, Newlink Communications Group manages a variety of destinations and hotelier clients, including Visit Valencia, Chile Tourism Board, Acapulco Tourism Board, Bahia Principe Hotels & Resorts, Majestic Hotel & Spa Barcelona, Sensira Resort & Spa and La Colección Resorts, among others.