Traci Mercer, senior vice president, Lodging Ground and Sea products, Sabre.
New agreement will help lodging aggregator target global travel buyers and expand reach.
SOUTHLAKE, TEXAS and ABU DHABI, UAE – Sabre Corporation, a leading software and technology provider that powers the global travel industry, and Nirvana, a leading lodging content aggregator for the Middle East, announced a new long-term, strategic partnership agreement to distribute Nirvana’s lodging content and offerings through Sabre’s marketplace.
The new agreement will integrate Nirvana’s lodging content into Sabre’s Content Services for Lodging (CSL) allowing Nirvana to promote its content to hundreds of thousands of travel agents globally. Sabre agencies will be able to shop and book Nirvana’s lodging content and amenities of over 11,000 properties at a competitive net-rate.
“Many of our agents have indicated that they prefer to shop and book lodging content inside the GDS, thus we are constantly focused on expanding our lodging offerings and adding more content to help them meet travelers’ needs,” said Traci Mercer, senior vice president, Lodging Ground and Sea products, Sabre. “We are pleased that Nirvana will join our CSL offerings, adding more regional lodging options for customers in the Middle East. This enables travel buyers find the right lodging and amenities at the right price to craft the personalized travel offerings that travelers seek.”
Nirvana is a leading lodging content aggregator based out of the United Arab Emirates that aims to provide variety of traditional and non-traditional lodging options including serviced apartments and rentals that are gaining popularity for both corporate and leisure travelers.
“It is our vision to extend our operations, expand our reach and provide lodging content to online and offline travel buyers around the world.,” said Alaa Al Ali, Group Chief Executive Officer, Nirvana Holding. “Working with Sabre will help us put our content in front of travel buyers beyond the scope of our existing distribution structure, globally. We are delighted to partner with Sabre and benefit from its robust and scalable solutions and extensive global marketplace.”
Sabre Content Services for Lodging (CSL) is an industry-first technology solution that integrates multi-source, multi-representation of GDS, aggregator, and agency-sourced hotel content into the Sabre GDS. Sabre CSL help drive more efficiency and revenue with increased lodging choice as well as enable improved optimization capabilities to better manage chain, property, and rate-level preferred content. Lodging suppliers can utilize CSL to highlight their properties’ most compelling features while reaching the world’s most valuable customers.
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