NEW YORK — NMG Network, the leading creator of custom media programs for luxury and leisure travel, hospitality and premium residential partners, is heading to the mountains of Colorado for the first time, pairing up with The Little Nell to launch an exclusive new omnichannel entertainment platform for the iconic five-star hotel in early 2022.
The bespoke custom publishing program will expand the NMG Network of luxury hotels and residences, and will grow to encompass an in-room entertainment and online video streaming network. The media brand will feature original and curated lifestyle content, an always-on digital experience and an elevated print publication with editorial that authentically captures the character of Aspen and inspires new and loyal guests of The Little Nell to explore the premier mountain resort.
After launching successful media brands for luxury hospitality partners in highly sought after oceanfront locations in California and Hawaii, The Little Nell becomes the first mountain-based ski resort in NMG Network’s media portfolio.
“We are excited to enhance our luxury regional media distribution with the addition of The Little Nell,” said Jason Cutinella, Founder and CEO of NMG Network. “This partnership adds another highly desirable custom media channel to our portfolio which provides even more opportunity for top-tier brands to connect with the most sought after consumers in a safe and curated environment.”
The Little Nell’s new custom media channel will launch in the spring of 2022 with both in-room entertainment and a print publication, and follow with a digital experience in the fall.
“We are thrilled to partner with NMG to create engaging, immersive and high quality content for our guests with the print publication and our in-room channel,” said Jonathan Fillman, general manager at The Little Nell. “There are myriad stories to tell from The Little Nell from our culinary and wine offerings to our adventures to profiling the breadth of talent on our team and more.”
NMG has spent a decade defining how luxury hospitality and residential partners can successfully connect with audiences through meaningful and memorable storytelling across all relevant channels, leading to increased bookings and other revenue, as a result. Its clients include Shutters on the Beach and Hotel Casa del Mar, in Santa Monica, Calif.; Halekulani Hotel and Halepuna, and ‘Alohilani Resort Waikiki Beach in Honolulu; and Marriott Residents, globally.
Located at the base of Aspen Mountain, The Little Nell has astonishing views of the mountain and town. The Little Nell is the only ski-in/ski-out, Five-Star, Five-Diamond hotel in Aspen and is conveniently located near the museum, boutiques, restaurants, parks, music venues and all that this international epicenter has to offer.
In addition to its year-round offering of exciting activities, Aspen has become a highly desired destination for world-class events throughout the year, including the Aspen Ideas Festival, Aspen Music Festival, The Food & Wine Classic, Jazz Aspen Snowmass Experience and The X Games.
The Little Nell is a member of Relais & Châteaux, an association of the world’s finest hoteliers, chefs and restaurateurs that has set the standard for excellence in hospitality since 1954.