HARTFORD, CONN. – The Connecticut Department of Economic and Community Development (DECD) announced Noelle Stevenson as the new Director of the Connecticut Office of Tourism.
Stevenson has more than two decades of executive leadership experience in destination marketing organizations, with experience in entertainment, cultural and lifestyle tourism. She has been responsible for marketing, advertising, brand strategy, public relations, partnerships, festivals and events, and hospitality programs with proven track record of generating strong economic impact.
Stevenson most recently served as a member of the Executive Leadership Team at the Greater Fort Lauderdale Convention & Visitors Bureau, an agency under the Broward County Board of County Commissioners which includes 31 municipalities. In that role, Stevenson expanded the focus of the division from film and entertainment to include music, nightlife, fashion and shopping, as well as art and cultural tourism.
Prior to that role, Stevenson served as vice president of the Greater Miami Convention and Visitors Bureau where she led a rebranding effort designed to broaden the destination’s mission and initiatives. Under her leadership, the expanded division included programs in film, music, fashion/shopping, and Boutique & Lifestyle Hotels, a segment that accounted for over 75% of Miami-Dade’s hotel inventory.
“We are excited to have Noelle join the Office of Tourism. I am confident the tremendous wealth of experience and expertise she brings to Connecticut will help us transform and grow this important business sector,” said DECD Commissioner David Lehman.
Tourism is a major economic driver in Connecticut generating revenues of $15.5 billion per year. The industry generates approximately $2.2 billion in tax revenues annually and supports over 123,000 jobs in total.
“Tourism is at its best when we can reach a group of diverse audiences and help instill a feeling of curiosity and innovation about a place,” said Noelle Stevenson, Director Office of Tourism. “Connecticut has a treasure trove of experiences for both residents and out-of-state visitors and I look forward to collaborating with colleagues and partners around the state and maximizing our opportunity for growth.”
Stevenson is fluent in six languages. She studied in the French Lycée in Athens Greece, receiving her International Baccalaureate, before earning a Bachelor of Science degree in business and organization from Emerson College in Boston, Massachusetts. Stevenson also completed a P.D.P. Program in Marketing Management at Cornell University in Ithaca, NY.
Stevenson succeeds Randy Fiveash, who retired in April.