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Norwegian Cruise Line unveils “Feel Free” brand campaign

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New brand identity focuses on company’s philosophy of freedom and flexibility for guests.

Norwegian Cruise Line has revealed the company’s new global brand campaign, “Feel Free.” Rooted in the line’s fundamentals of freedom & flexibility, Feel Free is an invitation for guests to experience Norwegian’s philosophy of what a holiday should be, free from rigid schedules with the freedom to make their holiday their own.

The high-energy campaign conveys the brand’s passion for delivering outstanding holiday experiences and showcases Norwegian’s fun-loving, bold personality. It further provides an opportunity to speak to guests in new markets via new formats, including various social platforms. The new campaign was created and developed with partner agencies BBDO Atlanta and OMD.

“The concept of ‘Feel Free’ transcends the idea of traditional cruising and speaks to the experience that is uniquely offered and delivered aboard Norwegian ships: our promise that guests should be free to vacation on their terms,” said Meg Lee, Norwegian Cruise Line’s senior vice-president and chief marketing officer.

The launch of “Feel Free” works hand-in-hand to communicate Norwegian’s new promotional offer Free at Sea. Norwegian’s Free at Sea campaign will run from 4 January until 10 April 2016 and allows guests to choose from four free offers: free unlimited drinks, free speciality dining, free internet package or free spending money, delivering a very high value proposition. Available on sailings of five nights or more on 12 of Norwegian’s ships, guests booking a Studio, Inside, Oceanview or Balcony Stateroom or Mini Suite  can choose one of the incredible free packages. What’s more, those booking The Haven by Norwegian or Suites will benefit from all four offers completely free.

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