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Omio chooses Setoo to transform its travel insurance offering in the UK

Setoo will enable Omio to easily create, distribute and test personalised, transparent insurance offerings according to the preferences of individual consumers.

LONDON, UK – Insurance and protection-as-a-service company Setoo, announced it will work with Omio (formerly GoEuro), a leading European booking platform for travel by train, bus and flight, to deliver new types of insurance products for its customers in the UK.

Setoo will enable Omio to easily create, distribute and test personalised, transparent insurance offerings according to the preferences of individual consumers, with the aim of generating additional ancillary revenue from the sale of more appealing and millennial-friendly products.  

Leveraging parametric insurance, Setoo’s platform enables automated dispensation of compensation in response to a pre-agreed trigger, such as flight delay, stormy weather or late train. This renders the claims process unnecessary and removes the associated hassle for customers.

Chris Hall, Commercial Director at Omio, said, “We are delighted to partner with Setoo as we look for new and innovative ways to help our customers travel. I’m excited by Setoo’s innovative approach and I look forward to what the future holds for our customers.”

Omio consumers in the UK will have the option to select bespoke flight delay and cancellation insurance products, ensuring their travel plans are protected and benefiting from claims-free coverage in case something goes wrong.

Noam Shapira, co-founder and co-CEO at Setoo, said “We’re thrilled that Omio’s customers will enjoy a new insurance experience as a result of Setoo’s platform. Omio is revolutionising the travel experience and has recognised the strength of our offering to support its unique approach.”

Setoo’s platform delivers cutting edge technological capabilities using AI, machine learning, parametric capabilities and APIs, which enable personalisation, real-time pricing and claims-free products with immediate compensation, while remaining compliant with the Insurance Distribution Directive (IDD) and GDPR.

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She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.

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