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On The Go Tours and Tiger Nation team up to promote awareness of tigers in India

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Tiger Nation uses ID technology, reports from rangers and visitors, video content, photographs and blogs to supply updates from specific tigers in the wild, allowing users to follow individual tigers live in their natural habitats.
Tour operator On the Go Tours and online conservation initiative Tiger Nation have teamed up for the launch of the 'Wild Tiger Challenge' a custom-built app on Facebook which raises the profile of India's tigers and tiger conservation in India.

Tiger Nation uses ID technology, reports from rangers and visitors, video content, photographs and blogs to supply updates from specific tigers in the wild, allowing users to follow individual tigers live in their natural habitats. On The Go Tours has harnessed this technology on a new Facebook app, giving people unique insight into conservation in India and the lives of these incredible animals.

After selecting a tiger based on their unique backstory, 'Wild Tiger Challenge' users on Facebook then spread the word to their friends, who can place a paw on the profile to show their support. Each paw counts as an entry to a lucky draw to win a 15-day tour to India from On The Go Tours, where two lucky people will have the chance to visit some of India's premier game parks and track real tigers too - perhaps even meeting their chosen tiger in the flesh.

Tiger Nation's creator Julian Matthews comments; "Tiger Nation is a ground -breaking project. It's never been done before, an open platform for what we are calling 'people-powered' conservation, of the world's best loved wild animal. It's mighty challenging, but it's truly exciting. The more people who join us, the faster we can grow and work to help double or triple the number of tigers in the wild."

The Wild Tiger Challenge aims to take the work done by Tiger Nation and extend it even further, bringing in fresh faces and showing people how easy and rewarding it can be to promote tiger conservation. Along with the main prize of the 15-day tour, which will bring the project to life, there are also daily tiger/wildlife related prizes to be won throughout the life of the 6-week competition including tiger toys and signed copies of Greenpeace Award Winning conservationist Stanley Johnson's latest book "Where the Wild Things Were" and his  beautifully illustrated coffee table book "Survival, Saving Endangered Migratory Species" (both books kindly donated by Stacey International).
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