After highly successful beta testing with Highgate Hotels, revolutionary tool makes its official debut at ITB Berlin.
LONDON and NEW YORK – OTA Insight, the cloud-based data intelligence platform for the hospitality industry, is announcing the wide release of their latest business intelligence solution, Revenue Insight. The unprecedented tool delivers smart hotel analytics by combining historical and future performance for a hotel.
As part of the wider launch after successful testing at beta stage, Highgate, the premier real estate investment and hospitality management company, has announced it will begin the roll out of Revenue Insight to its portfolio of properties.
"It's a real game changer for our business. We've tracked a positive trend since implementing Revenue Insight," says Alexis Warburton Regional Director, Revenue Management and Distribution at Highgate. "In the past six months, we've seen a total revenue increase of over $400,000 and an RGI increase of 7.4% YoY by shifting business to more profitable segments at our 200+ room beta property."
The platform allows hoteliers to visualize their main business drivers by interacting with market segments, channels, source markets and groups. Hotels will have the opportunity to understand their stay patterns by comparing length of stay, the days of week guests are staying at their hotel, room types, and more parameters that drive profitable revenue. With Revenue Insight, users can compare their year-over-year performance in just a single click.
"Our goal at OTA Insight is to make hotel level reporting simpler, better and faster," says Adriaan Coppens, CEO and Co-Founder at OTA Insight. "We are thrilled to release Revenue Insight and are looking forward to helping hotels build a more successful revenue strategy."
Revenue Insight was developed as a simple-to-use, intuitive and interactive data visualization platform that helps hotels track and analyze key factors such as room nights, average daily rate (ADR) and revenue. OTA Insight is continuing to innovate and strive with its vision to become the global leader in data intelligence for the hospitality industry.
"Highgate is excited to be working with OTA Insight," says Ankur Randev, Highgate's Chief Revenue Officer. "We had been searching for the best analytics technology that could give us the advantage to maximize our revenue across our portfolio. With the new Revenue Insight platform, we have the next level of business intelligence we need to stay ahead of the competition."
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