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Overseas Adventure Travel launches 7 new small group adventures to meet baby boomer demand

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According to the 2010 U.S. Census, 94 million Americans are over the age of 50 and more than 12,500 Americans turn 50 every day.

BOSTON - The most traveled generation in history continues to fuel demand for adventure travel to off-the-beaten-path destinations filled with up-close, interactive experiences, prompting Overseas Adventure Travel (OAT) to launch seven new small group itineraries in Southern Africa, Southeast Asia, South America, and Central and Eastern Europe, the company's CEO Vince Cook announced yesterday.

"As more Americans turn 50, OAT is experiencing significant growth, especially among women, who now comprise 70% of our travelers, and solo travelers, who represent 35% of all bookings," Cook said, "With that growth, we're finding more of our travelers have 'been there, done that' and are pushing us to add specific, less-traveled destinations. In response, we have created seven new adventures that take travelers to places like Bali's enchanting islands, Central Europe's medieval cities, and southern Africa's captivating game reserves. Each new adventure will provide our travelers with the kind of intimate, compelling, and unique experiences of a country and its people that they have come to expect from OAT."

According to the 2010 U.S. Census, 94 million Americans are over the age of 50 and more than 12,500 Americans turn 50 every day. In the past three years (2011-2013), more than 116,000 Americans aged 50+ have traveled overseas with OAT, with more than a third traveling solo.

To make travel more affordable for this increasing number of OAT solo travelers—80% of whom are women -OAT offers Free Single Supplements on all of its adventures, including all optional pre- and post-trip extensions. In addition, OAT's Solo Traveler Challenge guarantees the best solo price for a comparable international adventure. Plus, OAT's Lowest Price Guarantee ensures travelers will receive OAT's lowest price, automatically refunding the difference of the main trip price if OAT reduces the price-up until the day of departure.

The addition of these seven new small group adventures brings the total number of OAT's Land and Small Ship Adventures to 42, with destinations in Africa, Asia, Central and South America, Europe, the Middle East, and the South Pacific. OAT limits its Land Adventures groups to just 10-16 travelers, and its Small Ship Adventures to 16-25.
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